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Research and Markets: Next-Generation Superfruits - 2012 Report on Patent Applications, Clinical Trials, and Regulators to Assess the Potential of these Ingredients


DUBLIN--(BUSINESS WIRE)-- Research and Markets ( has announced the addition of the "Next-Generation Superfruits" report to their offering.

This report examines superfruits as health ingredients in food and drink products. We use new product development together with data from patent applications, clinical trials, and regulators to assess the potential of these ingredients.

This report examines the emerging market of superfruits within the global food and drinks market, analyzing data from four metrics: product launches, patent applications, health claim applications, and clinical trial data. This will enable manufacturers to assess the emerging trends and growth opportunities within the superfruit food and drinks landscape.


- Use patent application data to see which superfruits are provoking the most interest in terms of research and what is being deemed patentable.

- Use product launch data to identify the target areas for existing superfruit-based products. Understand the product breakdown by category.

- Assess EFSA's opinions and understand what types of claims are being made about which superfruits.

- Identify three up-and-coming superfruits as ones to watch in the future.


- Blueberry and pomegranate are the most popular superfruits in new food and drink launches. But novel fruits are gaining ground, with chokeberry, jujube, and seabuckthorn being notable examples. Over 400 new food and drink products containing seabuckthorn were launched in 2009-12, the majority of which hit shelves in Russia, Germany, and France.

- A high proportion of health claims involving superfruits have been specifically about antioxidants, with over one in 10 claims submitted to EFSA addressing antioxidant properties. Although many superfruit ingredients have been lauded for their cellular protection properties, only acerola is associated with an endorsed health claim by EFSA.

- According to the Cochrane Library, a significant 63% of clinical trials undertaken on superfruits in the period 2009 to 2012 were able to establish a cause and effect relationship. This should prompt further testing in future to establish the positive roles superfruits play in managing certain health conditions.

Reasons to Purchase:

- What are the more unusual superfruits that have potential to be successfully applied to food and drinks products?

- What health claims are being made about superfruits and how will these impact food and drinks players?

- What clinical trials are being undertaken on superfruits and how can these be useful to food and drinks companies?

- What patent applications have recently been filed on these superfruits and what will be the impact on their FMCG usage?

- How will regulations impact the sale of these superfruits in global markets?

Key Topics Covered:


- The product launch landscape

- The patent landscape

- The health claims landscape

- The clinical trials landscape


The product launch landscape

- Summary

- Introduction

- Leading superfruit ingredients in NPD

- Novel superfruit ingredients in NPD

- New product category analysis

- Claims analysis in new product launches

- Conclusions

The patent landscape

- Summary

- Introduction

- Superfruit patent applications

- Patents by therapeutic health area

- Conclusions

The health claims landscape

- Summary

- Introduction

- EFSA now has stricter controls on functional food claims

- Analysis of superfruit health claims from EFSA

- Leading therapeutic areas of claim submissions

- Conclusions

The clinical trials landscape

- Summary

- Introduction

- Existing clinical evidence for superfruits

- Most popular therapeutic areas for superfruit clinical trials

- Conclusions


- Key superfruits

- Current market landscape summary

- Key targeted therapeutic areas

- Superfruits: ones to watch

- Conclusions


For more information visit

Research and Markets
Laura Wood, Senior Manager.
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Sector: Fruit and Vegetables

Source: Research and Markets