Press Releases

Zoom Media / ClubCom and Planet Fitness Enter Long-Term Digital Media Relationship

NEW YORK and NEWINGTON, N.H., Oct. 12, 2012 /PRNewswire/ -- Zoom Media & Marketing (Zoom), the world's largest fitness digital media company, today announced a long-term agreement between ClubCom, LLC., Zoom's digital media network subsidiary, and Planet Fitness, one of the largest health club organizations in the United States. ClubCom and Planet Fitness have collectively launched the Planet Fitness Media Network, which is currently being installed in each of the Planet Fitness corporate locations and is now available to all Planet Fitness franchisee locations throughout the United States.  The Planet Fitness Media Network will feature ClubCom's award-winning music entertainment and promotional programming as well as ClubCom's patented "FlexCast" digital media management system.     

"ClubCom has had a positive impact on our corporate locations," stated Chris Rondeau, COO of Planet Fitness.  "At Planet fitness it is all about creating a positive member experience.  This system allows us to reinforce the strengths of the PF brand and communicate offers and promotions that our members would otherwise be unaware of.  Overall it is an effective way to present the benefits of being part of the Judgement Free Zone."

"Planet Fitness is on an extraordinary journey and we're fortunate for the opportunity to become part of their incredible growth," stated Tom Lapcevic, ClubCom's President and Founder.  "Planet Fitness is all about making fitness a lifestyle choice for everyone... and their results speak for themselves.  We hope we can assist Planet Fitness in continuing to create product offerings and environments that benefit everyone."

About Planet Fitness:

We at Planet Fitness are here to provide a unique environment in which anyone – and we mean anyone – can be comfortable. A diverse, Judgement Free Zone® where a lasting, active lifestyle can be built. Our product is a tool, a means to an end; not a brand name or a mold-maker, but a tool that can be used by anyone. In the end, it's all about you. As we evolve and educate ourselves, we will seek to perfect this safe, energetic environment, where everyone feels accepted and respected. We are not here to kiss your butt, only to kick it if that's what you need. We need you, because face it, our planet wouldn't be the same without you. You belong!

About Zoom Media & Marketing: Zoom Media & Marketing is a brand name of Zoom Media Corp, a division of Zoom Media Group.  Zoom Media Group is the largest fitness digital media company in the United States and the world with over 4,000 digital media locations across the United States, Canada, the United Kingdom, Germany and Australia. In the US Zoom's fitness network operates in over 130 markets. In addition to health clubs, Zoom operates digital and fixed media networks that reach active consumers in over 10,000 bars & restaurants, indoor soccer facilities, bowling centers, and family entertainment centers. Zoom's digital media networks are measured by The Nielsen Company and reach over 100 million monthly viewers across over 25,000 digital screens and over 55,000 billboards. Zoom also offers product sampling and experiential marketing programs. Zoom is owned by the de Gaspe Beaubien family and ABS Capital Partners. For more information, please visit

About ClubCom, LLC: Established in 1998, ClubCom is the leading provider of digital media networks for the fitness industry across the United States, Canada, the United Kingdom, Germany and Australia. Operating nearly 4,000 digital networks, ClubCom manages privately branded media networks for many of the world's leading health club organizations. ClubCom, LLC is a company of Zoom Media Group Inc.

SOURCE Planet Fitness