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BusinessNext Conference Brings Heavy Hitters in Social Media, Including Ultimate Fighting Championship President, Dana White


LAS VEGAS, Oct. 24, 2012 /PRNewswire/ -- BusinessNext Social continues to add heavy-hitting business icons to the roster for its annual conference, coming to the Rio Convention Center in Las Vegas, January 6-8, during CES week. Dana White, President of the Ultimate Fighting Championship (UFC) will be headlining day two of BusinessNext Social, in a joint keynote with New Media Expo.


BusinessNext Social is a three-day event geared toward business owners and executives who want to learn all aspects of running a social business. The conference features more than 200 speakers and covers topics including social media best practices, local and mobile marketing, content marketing, social analytics, building online communities, SEO, and much more. Whether it's developing a social media marketing strategy, connecting with consumers and influencers, or taking your social business to the next level, BusinessNext Social helps CEOs and small business owners, as well as marketing, advertising and PR professionals, learn how to navigate the social web.

Dana White is the President of the Ultimate Fighting Championship, the world's leading mixed martial arts organization and the number one commercial Pay-Per-View event provider in the history of combat sports. Since purchasing the UFC in 2001 with partners Frank Fertitta III and Lorenzo Fertitta, White has helped revolutionize the sport. With White leading the charge, UFC programming is now available in more than one billion homes worldwide. Just last year, the UFC signed a landmark seven-year broadcast agreement with the FOX Sports Media Group, a sign that the fastest-growing sport in the world shows no signs of slowing down.

"We're very excited to share Dana and the UFC's social media success story with our conference attendees," says Dave Cynkin, CMO and Co-Founder of BusinessNext Social and NMX. "I have a competitive martial arts family myself, so not only am I a fan of Dana and the UFC, I'm pretty fascinated seeing how they've grown their following using social media. UFC is now the #4 overall sports brand on Facebook, just behind the NBA, Nike and WWE. Dana implemented a bonus compensation structure for UFC athletes engaging fans on Twitter, and he has more than 2.2 million Twitter followers of his own. I see Dana regularly carrying on conversations with fans, athletes and journalists online, and he shares a great behind-the-scenes view of UFC events through his video blog posts on YouTube."

"Before Dana, there were few if any figureheads at the top of professional sports engaging openly with fans, not to mention encouraging pro athletes to do the same," Dave continues. "From the fans' positive reactions I've seen firsthand, and the meteoric rise in popularity of mixed martial arts under the UFC banner, this is an eye-opening example of how smart social businesses can spark huge growth even in a tough economy."

About BusinessNext Social and New Media Expo (NMX)

BusinessNext Social is the world's premier social business conference for business owners, marketing executives and online entrepreneurs. Attendees learn how to effectively use social, local and mobile marketing to reach new customers, build online communities around their brands and grow their businesses on the social web with best strategies and marketing practices imparted by social media thought leaders and business icons including: Guy Kawasaki, Dana White, Cameron and Tyler Winklevoss, Stan Slap, Amy Jo Martin and many more.

New Media Expo (NMX), formerly BlogWorld & New Media Expo, is the first and only industry-wide tradeshow, conference and media event geared specifically for content creators including Bloggers, Podcasters, Web TV & Video producers, and is dedicated to promoting the dynamic industry of new media. Thousands of leading content creators, representing more than 50 countries, come to network and learn about Content Creation, Distribution, Monetization and Social Media Marketing strategies, including step-by-step techniques and leading-edge tools from the most successful and influential new media pros. Additionally, NMX features a resource-packed trade show, the industry's only comprehensive new media exhibition for finding solutions and making important new media technology, service and product purchase decisions.

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SOURCE BusinessNext Social; New Media Expo