Consumer Nation

Six Pack: Beer Buzz of the Week


An update on our label contest and six things that have consumers buzzing in the world of beer, wine and spirits this week:

Glass of shandy with slice of lemon
Food Collection | Getty Images

1. Converting Consumers to Craft Beer: The craft beer segment is booming, but it still makes up a small part of the overall beer market at just 5 percent. A recent study looked at which craft brewers have the most success at turning consumers into repeat customers.

The study first looked at product availability, the obvious key to getting consumers to try a brand. According to the Consumer Edge Insight, Samuel Adams Boston Lager led all craft brewers with a product availability rating of 76 percent. Kansas City-based Boulevard Brewing as the least available craft beer at nine percent.

But despite its limited availability, Boulevard comes out on top in the study in terms of consumer conversion, with 19 percent of those who try the brand becoming regular users. Second place is a three-way tie with MillerCoors'Blue Moon Belgian White Ale , Samuel Adams Boston Lager and Michigan-based Bell's Brewing, each converted 17 percent of triers into regular users. Coming in last in the study was Anchor Steam Brewery, converting triers into regular users at rate of just 6 percent.