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Personal Services for the One Percent

Tanning Butler

Sample rates: $449 - $3,000 / night for a room on a weekend in May

Butlers have become a buzzword in upscale hotel amenities. Depending on the location, you've got your fireplace butler (who handles all the fire-building steps that may never have been learned by the room occupant), your technology butler (who can provide a phone charger when you forget or perhaps lend an iPad) and a bath butler. The Ritz-Carlton in Miami's South Beach offers a tanning butler.

A person of non-high-net-worth might ask, "What is a tanning butler?" Since the program's inception in 2004, the Ritz-Carlton's tanning butler positions have been filled by hunky young gentlemen who rub on lotion and spritz sunbathing hotel guests with Evian water. The butlers, who earn about $20 per hour plus tips, have oiled up famous hotel guests such as Jessica Simpson, Nick Lachey, Johnny Knoxville and Vivica A. Fox. The Ritz-Carlton also sells Tanning Butler t-shirts, which probably pair nicely with "Bikini Inspector" hats.

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