Sports Business

» more from Sports Business

7. Indianapolis Colts

The Indianapolis Colts cheerleaders return to CNBC.com's list after disappearing from it last year. "The cheerleaders found a way to keep the spirit and enthusiasm for fans when the exciting Peyton Manning era ended," Crawford-Carnegie said.

She also cited cheerleaders Megan M. and Crystal B., who memorably had their heads shaved as part of a challenge to raise money for leukemia research. "They did this live at a football game and helped to raise over $20,000," she said. "This showed character and heart along with their beauty."

Joe Robbins | Getty Images