Singapore, 25 January 2013 – The Pan Asia-Pacific Cross Media Survey (PAX) reaffirmed CNBC's position as the number one international business and financial news channel, with 77% more monthly viewers than its nearest competitor, and the preferred choice for affluent viewers in the region[i]. The survey also revealed that viewers spend more time watching CNBC than any other international business news channel in Asia Pacific[ii].
CNBC, which provides 24 hours of live business and financial analysis to 390 million households globally, outreaches its nearest competitor in all PAX markets including Australia, Bangkok, Hong Kong, India, Jakarta, Kuala Lumpur, Manila, Seoul, Singapore and Taipei[iii]- widening its lead in Hong Kong, Australia, Manila and Jakarta[iv]. In 2012, the network launched a 16x9 product in Australia, rebuilt its Hong Kong studio, opened a new bureau in China, and launched a tactical pan-Asian advertising campaign to strengthen awareness of its flagship programme, Squawk Box, in both Hong Kong and Singapore - increasing its programming emphasis across key centres.
In addition, the survey also revealed that CNBC is the fastest growing international news channel amongst the upscale and influential audience. The network is the only international news channel to record YOY growth for top management, C-suite of large companies, frequent travelers and high income earners[v].
Satpal Brainch, President and Managing Director of CNBC International said, "These results area testament to the value of CNBC as the premiere resource of business and financial information. They not only reflect strength amongst our core audience,but also showcase the positive impact of our consistent investment in our content."
Ipsos PAX is the currency for tracking media, prosperity and influence across Asia Pacific. Since its inception in 1997, CNBC has been the leading business and financial news channel for 16 years[vi].
For more information on CNBC please visit our website: www.cnbc.com
About CNBC Asia Pacific
CNBC is the recognized world leader in business news, providing real-time financial market coverage and business information to 390 million households worldwide. In Asia Pacific, CNBC is distributed to over 80 million households and is uniquely positioned to speak to viewers from across the region. Headquartered in Singapore, the network provides seven hours of live Asia-produced programming every weekday, which is complemented with coverage of live market action from Europe and the US. CNBC Asia Pacific's channels, which include CNBC Asia, CNBC-TV18 (India), CNBC Awaaz (India), CNBC Pakistan, Nikkei-CNBC (Japan) and SBS-CNBC (South Korea) are available in more than 21 countries across the Asia Pacific region. CNBC also has a strategic alliance with Shanghai Media Group, and collaboration with China Central Television (CCTV). In China CNBC reaches 400 million homes via CCTV's Business Channel programme, Global Connection Show. The channels are distributed via satellite, cable and terrestrial broadcast networks, as well as through digital platforms.
[i] PAX Q4 2011 to Q3 2012, 10 markets (BKK, KL, MNL, HK, JKT, TPI, SEO, SG, AUS, IND), Past 30 Days Reach
[ii] PAX Q4 2011 to Q3 2012, 10 markets (BKK, KL, MNL, HK, JKT, TPI, SEO, SG, AUS, IND), Past 7 Days Time Spent (Average)
[iii] PAX Q4 2011 to Q3 2012, Past 30 Days Reach
[iv] PAX Q4 2011 to Q3 2012, PAX Q3 2011 to Q2 2012, Past 30 Days Reach
[v] PAX Q4 2011 to Q3 2012 vs. PAX Q4 2010 to Q3 2011, 10 markets (BKK, KL, MNL, HK, JKT, TPI, SEO, SG, AUS, IND), Past 30 Days Reach
C-suite of large companies defined as: CEO/ Chairman/ Managing Director/ President/ C-Level executives or Director/ General Manager/ Vice President or CFO and 300 Full time Staff Employed LOCALLY
Frequent travelers defined as: 6 International Air Trips in Past 12 Months
High Income Earners defined as: Monthly Personal Income US$12,500
[vi] From PAX 1997 7 markets to latest PAX Q4 2011 to PAX Q3201210 markets (BKK, KL, MNL, HK, JKT, TPI, SEO, SG, AUS, IND),Past 30 Days Reach