Yahoo isshutting down seven products, including its mobile app forBlackberry smartphones, as new Chief ExecutiveMarissa Mayer takes a page from Google's play bookby eliminating unsuccessful products en-masse.
The product shutdowns, which Yahoo announced on its officialcompany blog on Friday, are part of what the company said areregular efforts to evaluate and review its product line-up.
"The most critical question we ask is whether the experienceis truly a daily habit that still resonates for all of youtoday," wrote Jay Rossiter, Yahoo's executive vice president ofPlatforms.
The announcement represents Yahoo's second group shutdown ofproducts since Mayer, a former Google executive, became CEO ofthe struggling Web portal in July. So-called "spring cleaning"announcements, in which multiple products are shut down, havebecome a regular feature at Google in recent years.
Mayer signaled the company would prune its line-up of mobileapps at an investor conference last month, noting that Yahoowould reduce the 60 to 75 disparate mobile apps it currently hasto a more manageable 12 to 15 apps.
Yahoo said its app for Blackberry smartphones would nolonger be available for download, or supported by Yahoo, as ofApril 1.
Yahoo also said that on April 1 it will stop supportingYahoo Avatars - the cartoon-like digital characters thatconsumers create to depict them on Web services such as Yahooinstant messenger and Facebook. Consumers who want to continueusing their avatar on Yahoo's online services must download theavatar and then re-upload the information to their personalizedYahoo profile.
The other Yahoo products set to be terminated include YahooApp Search, Yahoo Sports IQ, Yahoo Clues, the Yahoo MessageBoards website and the Yahoo Updates API.