Halftime Report

Monday - Friday, 12:00 - 1:00 PM ET
Halftime Report

Are They Still Transforming Social Media at Facebook?

Has Facebook Lost Its Way?

Oftentimes Mark Zuckerberg speaks about how Facebook sits at the very forefront of social networking.

According to a slew of reports Facebook is plowing ahead with a myriad of new projects and partnerships involving companies such as Netflix for video and Spotify for music.

Perhaps no project has grabbed the attention of pro investors more than the so-called Facebook phone, the company's attempt to dominate the mobile market.

The scope and scale of these and other initiatives seems extremely ambitious. They seem like the kinds developments that would demand long hours and hard work; especially of the company's top executives.

Mark Zuckerberg
Getty Images

Yet in an Washington Post op-ed Mark Zuckerberg opined about immigration reform. And according to the website Politico, Zuckerberg is about to launch a group called 'Human Capital' dedicated to the issue. At the same time COO Sheryl Sanberg has written a bestseller called "Lean In"

Chatter on the Street suggests that the attention of these two top executives is divided at best. Skeptics wonder if transforming social media is still the top priority at Facebook.

Skeptics also note that over the past 3 months shares of Facebook have slipped over 10% to $27 and change at the time of writing. That's well below the Facebook IPO price of $38.

CNBC's Fast Money traders are keenly aware of these developments, yet they interpret them very differently.

Trader Joe Terranova is very skeptical. He worries that the book and the political group could spook big money. "Institutional investors rotated out of Apple and into Facebook. I can see money coming out of Facebook now and flowing elsewhere in social media."

Simon Baker, CEO at Baker Avenue Asset Management thinks pullbacks present opportunity. "The Facebook phone reviews are positive," he said, "in fact, some early reviews say it could be revolutionary. I believe they can dominate mobile and therefore I'm long."

Jon Najarian, co-founder OptionMonster.com thinks the political group and the book may be shrewd moves on the part of these two executives. "They're playing for time," he said. In other words, Facebook isn't quite ready to introduce the 'next big thing' yet they remain in the headlines because of these developments. "It's very smart."

What do you think? We want to know!

Trader disclosure: On April 11, 2013, the following stocks and commodities mentioned or intended to be mentioned on CNBC's "Fast Money" were owned by the "Fast Money" traders; Stephanie Link is long AAPL; Stephanie Link is long FB; Stephanie Link is long ORCL; Stephanie Link is long HIG; Stephanie Link is long ETN; Stephanie Link is long UTX; Stephanie Link is long TJX; Stephanie Link is long JWN; Joe Terranova is long VRTS; Joe Terranova is long SJM; Joe Terranova is long AXP; Joe Terranova is long IBM; Joe Terranova is long SPLK; Joe Terranova is long PANW; Joe Terranova is long KORS; Joe Terranova is long GS; Joe Terranova is long BBG; Joe Terranova is long TUMI; Joe Terranova is long BK; Joe Terranova is long SWN; Simon Baker is funds long AAPL; Simon Baker is funds long AET; Simon Baker is funds long F; Simon Baker is funds long GM; Simon Baker is funds long GOOG; Simon Baker is funds long JNJ; Simon Baker is funds long QCOM; Simon Baker is funds long COH; Simon Baker is funds long QCOM; Simon Baker is funds long XLK; Simon Baker is funds long AEO; Simon Baker is funds long BBG; Simon Baker is funds long JCP; Simon Baker is funds long X; Simon Baker is funds long CSCO; Jon Najarian is long WAC calls;Jon Najarian is long CLGX calls; Jon Najarian is long LPS calls; Jon Najarianis long NSM calls; Jon Najarian is long LCC calls; Jon Najarian is long OCcalls; Jon Najarian is long CTSH calls; Jon Najarian is short MSFT PUTS; JonNajarian is short GLD PUTS; Jon Najarian is short JCP PUTS