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Small businesses that pulled outrageous publicity stunts

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Gotham Dating Partners

Many small businesses promote their services with prizes and giveaways. Dating services are no exception, including Gotham Dating Partners, which offers a unique promotional item to new clients purchasing an annual membership—a handgun.

"We direct them to online sites and pay for the purchase," Gotham Dating Partners CEO Aaron Fraser said in an e-mail. While clients are required to pass background checks in order to be eligible for weapons, the site proudly matches gun enthusiasts.

Terry J Alcorn | E+ | Getty Images