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Small businesses that pulled outrageous publicity stunts

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Dex Moelker

Rotterdam tattoo artist Dex Moelker caused a stir in 2011, when she gave a client a unique tattoo. The client got the profile pictures of all 152 of her Facebook friends tattooed on her right arm, a process documented in a YouTube video that went viral.

Disappointingly, it was revealed by the Dutch newspaper Telegraaf to be nothing more than a temporary tattoo. "It is a try out tattoo, a transfer that washes off in a couple of days," Moelker told the Telegraaf. However, the video has been viewed more than 3.7 million times and is linked to from Moekler's website, a testament to its publicity value two years after the fact.

Source: tattoodex.nl