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Eichborn Verlag

The German publishing house Eichborn Verlag performed an attention-getting stunt at the 2009 Frankfurt Bookfair. Their logo features a housefly, and the company harnessed the power of the insect by attaching promotional banners to real live ones and letting them loose in the venue.

A video of the publicity event can be seen on YouTube. Witness the looks of simultaneous delight and irritation among attendees.

Source: Eichborn Publishers