The Profit
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Small Businesses That Profit From Sinfully Sweet Sensations

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Je and Jo

Once, long ago, the idea of raw cookie dough as an ice cream ingredient elicited arched eyebrows and groans of disgust from American consumers. But today, it's mainstream, and the New York City business Je and Jo has made it the primary attraction of its ice cream.

The company has as many varieties of cookie dough as ice cream, including ginger lime shortbread, hazelnut shortbread, snickerdoodle and spicy chocolate. All items are handmade from scratch, using only locally sourced ingredients.

Je & Jo