Americans now say they approve of free trade by 64%-27%, a margin of better than two to one. That's up from 57%-37% early in Trump's presidency, and 51%-41% near the end of...Politicsread more
Trump said Cook made a "good case" that it would be difficult for Apple to pay tariffs, when Samsung does not face the same hurdle because much of its manufacturing is in...Technologyread more
Kudlow pointed to strong retail sales and low unemployment as signs that the U.S. economy remained strong.Marketsread more
The yield on the benchmark 10-year Treasury note briefly fell below the 2-year rate on Wednesday, a phenomenon in the bond market known as yield curve inversion, which is...Marketsread more
"I don't want to do business at all because it is a national security threat," Trump told reporters.Technologyread more
Despite aggressive strides, Waymo needs one thing before their self-driving cars become a seriously useful transportation system: people. We talked to the ones closest to it.Technologyread more
The MacBook Pro recall and its subsequent ban from flights underscores the increasing brand risk from problems with lithium-ion batteries.Technologyread more
Experts say the timing of Amazon executives' contributions to Rep. David Cicilline likely reflect the company's heightened urgency over growing regulatory scrutiny.Technologyread more
CNBC combed through Wall Street research to see which stocks are still a buy after their earnings reports.Marketsread more
Coinbase security chief Philip Martin explains, "Possession of a key is possession of your currency. What that means is that you can't revoke a cryptocurrency key, if that key...Technologyread more
Fraud investigator Harry Markopolos' accusations extended beyond GE's management to actuaries, auditors and analysts who he claims overlooked billions in liabilities.Marketsread more
With shares marching from about $45 to just shy of $80 ytd, what does Cramer think of Under Armour, now?
If it were only a matter of looking at the company's execution the decision would be a no brainer.
Under Armour is "one of the best-run, most innovative companies in the entire apparel space, heck, one of the most innovative companies out there, period," said Cramer.
Recent results would seem to confirm his conclusion.
In July, Under Armour said it second-quarter net income more than doubled as consumers bought more of its athletic clothing and it expanded its shoe offerings. Results beat expectations with Under Armour reporting Q2 EPS of $0.16, $0.02 better than the analyst estimate of $0.14. Revenue for the quarter came in at $455 million versus the consensus estimate of $448.91 million.
Also the company raised its revenue outlook for the year, to a range of $2.23 billion to $2.25 billion, representing growth of 22% to 23% over 2012.
"Simply terrific," Cramer said.
However, making money in the market involves strategic timing. And with shares trading at 52-week highs the issue becomes whether the time to buy is now.
"Under Armour stock has rallied 65% for 2013, and it's up 365% over the last five years, to the point where Under Armour now sells for 43 times next year's earnings with a 20.5% long-term growth rate. You could make the argument that the stock is too expensive at these levels, " said Cramer.
Read More from Mad Money with Jim Cramer
Cramer: Q4 explosive for these stocks?
Would Cramer buy this biotech?
Major catalysts being overlooked by Street?
Cramer, however, doesn't think that's the best argument.
Instead his comments suggest that because the stock has momentum and growth it rightfully commands a higher valuation.
And during Mad Money's exclusive interview with Kevin Plank, the founder, chairman and CEO of Under Armour, Cramer learned the company should still have huge growth ahead. "Under Armour is a $10 billion brand doing $2 billion today," Plank said
By the end of the interview Cramer commented that, "The market cap is too small for the idea. I think the move could actually still be in its infancy."
Call Cramer: 1-800-743-CNBC
Questions for Cramer? firstname.lastname@example.org
Questions, comments, suggestions for the "Mad Money" website? email@example.com