7-Eleven has long been known for its junk food staples such as Big Gulp sodas and Slurpee drinks. However, the franchise plans to expand its market to healthier snacks, such as dry roasted edamame, trail mix with pepitas and soy nuts and veggie chips.
Participating stores will be rolling offering the convenience giant's own 7-Select line of trail mixes and snacks, as well as gourmet brands that may seem out of place in a convenience store. However, 7-Eleven is confident that the change will benefit snackers in search of both healthy and indulgent options.
While the new items sound more gourmet than 7-Eleven's Big Bite hot dogs, their retail price will be relatively low— between $1.49 and $4.99 depending on the product. 7-Eleven declined to share how much the new healthy snacks would cost franchisees.
More than 90 percent of 7-Eleven's over 7,500 stores in the United States have ordered the healthy snacks to date, according to 7-Eleven representative Margaret Chabris.
7-Eleven tested dozens of snack items in select stores around the country to narrow the healthy snack selection to the most popular treats. The new snack selections will be highlighted on special displays in prime locations immediately visible when customers enter the store.
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