Frisco, TX, Sept. 17, 2013 (GLOBE NEWSWIRE) -- Koupon Media, the leader in cloud based mobile offer management,today announced its Digital Campaign Management (DCM) platform is now enabled for Google Wallet. Brands and retailers can now dynamically create, deploy, and measure coupons and offers in Google Wallet seamlessly through the DCM in addition to other channels such as mobile applications, SMS, Facebook, Twitter, email, and more. Koupon Media is amongst the first mobile offer management providers to integrate with the Wallet Objects API providing Google Wallet users with the ability to save and present mobile coupons seamlessly.
Research shows that consumers tend not to download and manage more than 5 apps to receive savings. Shoppers end up choosing the top few they frequent daily - their favorite clothing store, café, supermarket, and restaurant. Using the DCM to automate distribution of mobile offers to installed user bases such as Google Wallet, retailers and brands now can deploy mobile offer strategies with or without branded apps while not forfeiting direct relationships with their consumers.
"Not only do customers want digital offers, ultimately getting rid of the paper and plastic cards that stack up too fast, they also want their smartphones to manage these offers automatically," said TJ Person, Koupon Media founder and CEO. "We aim to help brands and retailers deploy faster through the Google Wallet, giving them ways to set up and deploy quickly, as well as track shopper behavior through digital coupons, which will help them deliver focused offers to boost traffic and sales."
Koupon Media DCM customers can reach shoppers via text, email, mobile app, QR, Facebook, Twitter, Apple Passbook, Google Wallet, and even print. As part of the Koupon Media cloud-based offering, retailers, grocery store chains and brands no longer have the burden of technical integration between various channels, giving them a single source offer distribution strategy across-multiple channels, including Google Wallet.
Koupon Media DCM for Google Wallet is available today. Read more on the Google Shopping Blog: http://googleshopping.blogspot.com/.
About Koupon Media Koupon Media provides an innovative Digital Campaign Management platform for progressive retailers and brands wanting to unify the creation, distribution, redemption, and analysis of digital offers across multiple channels. The company's cloud-based solution solves many problems which plague today's fraud-filled and broken print coupon and promotions market, and helps brand managers customize offers and increase visibility into consumer buying behavior. Delivered via mobile application, SMS, digital wallets, email, or social-media, Koupon Media's patented technology deploys single-use coupons without POS integration.
Source: Koupon Media