GREELEY, Colo., Sept. 18, 2013 (GLOBE NEWSWIRE) -- JBS USA announces the launch of 1855Beef.com, an interactive website that highlights our signature 1855® Black Angus Beef program. The website serves as an easy-to-use sales resource and informational tool for retail and foodservice operators, as well as a useful source of information for consumers.
"Connecting with consumers and providing educational tools is a critical element of our business," said Katy Bruce, brand manager at JBS USA. "With the increasing popularity of online resources, 1855Beef.com is essential to effectively communicating with customers and consumers about our signature 1855® Black Angus Beef program."
Angus beef is known for its exceptional tenderness and flavor, delivering an unforgettable meal every time. The 1855® beef website details our process and how it impacts the final product. With only 13 percent of cattle meeting our strict selection criteria, 1855® Black Angus Beef delivers a level of unmatched consistency, differentiating customers from their competition and creating a loyal consumer base for repeat sales.
"1855Beef.com illustrates the attributes of our premium USDA Prime and Upper Two-Thirds Choice Angus program and features an interactive forum for consumers to ask questions," Bruce said. "The website provides our retail and foodservice customers access to professional sales tools and marketing support."
1855® Black Angus Beef is a product of JBS USA, an indirect, wholly-owned subsidiary of JBS S.A., the world's leading animal protein processor. JBS USA is a leading processor of beef, pork and lamb in the U.S., a leading processor of beef in Canada and a leading processor of beef and lamb in Australia. JBS USA processes, prepares, packages and delivers fresh, further-processed and value-added beef and pork products for sale to customers in more than 100 countries on five continents. JBS USA is also a majority shareholder of Pilgrim's Pride Corporation, the second largest poultry company in the U.S. For more information, visit www.jbssa.com.
For additional details about 1855® Black Angus Beef, please contact Tyler Brown, JBS USA Director of Premium Beef Programs, at (970) 506-8078.
CONTACT: Tyler Brown JBS USA Director of Premium Beef Programs (970) 506-8078