Video from Definition 6 and Messe Muenchen International Presents drinktec 2013

New York, Sept. 18, 2013 (GLOBE NEWSWIRE) -- drinktec 2013: Innovations and ideas for the beverage and liquid food industry

drinktec is the "World's Leading Trade Fair for the Beverage and Liquid Food Industry". Manufacturers and suppliers from all over the world - global companies and SMEs alike - meet up here with all sizes of producers and retailers of beverages and liquid food products. At this event manufacturers present the latest technology for processing, filling, packaging and marketing all kinds of beverages and liquid food - raw materials and logistics solutions included. The themes of beverages marketing and packaging design round off the portfolio. drinktec 2013, which takes place at the Messe München exhibition center in Munich, from September 16 to 20, 2013, is expected to attract around 1,400 exhibitors from over 70 countries and approximately 60,000 visitors from more than 170 countries

See video from Definition 6 & Messe Muenchen International:


Main themes? Sustainability…

As in all other sectors of industry, sustainability is a mega theme in the beverages world, too. Innovative process technology, such as will be on show at drinktec 2013, aims at reducing consumption of energy and water, and thereby at increasing overall cost-efficiency. In packaging, too, the emphasis is on efficient use of resources, specifically in terms of reducing material thicknesses. Further overarching themes at drinktec 2013 are the flexibility of plant and equipment, hygienic design and quality control.

Flexibility and product safety

Beverages manufacturers in the industrialized countries are bringing out new creations in quick succession. In emerging economies rising living standards are generating a boom in demand for high-quality, hygienically perfect beverages. In China and Africa consumption of packaged beverages is rising especially fast. Market researchers are expecting global consumption to rise by 3.4% by 2013. And, as consumption rises, so, too, do the demands on filling systems.

drinktec TV

What is it about drinktec that makes this event so unique? Well, the answer to that can be seen on the official "drinktec TV" on the internet. On four days of the show, you can tune in to our web tv magazine, presenting all the infos on drinktec 2013 - the innovative products, key trends and topical themes that everybody is talking about in the sector. Exciting interviews, the latest reports on the mega trends of sustainability, quality and safety, and flexibility - all this and more awaits on drinktec TV.

Watch online from september 17th - 20th, 2013: www.drinktec.com

CONTACT: Christine Heufer Christine.Heufer@messe-muenchen.de Source: Definition 6