Big Data Download

Why mobile video viewing won't kill TV

Althea Chang

Web video watchers are accessing more videos on smartphones and tablets, but that doesn't mean the end of television, according to recent trend data.

Mobile video viewing time is currently 10 times what it was two years ago, according to Sean Knapp, chief product officer at Ooyala, a video management and analytics company.

"One of the very common misconceptions is that online video will somehow kill the TV," Knapp told "Big Data Dowload."

But with Google's Chromecast streaming device, Apple TV and other smart TVs, television set sales aren't expected to dwindle to zero.

"What we're going to see is the TV form factor lends itself incredibly well to premium mid- and long-form content consumption but it'll be going through your mobile device or your tablet or to your smart TV over a more personalized and customized experience as opposed to the traditional, linear broadcast model that we receive today," he said.

And video viewing on mobile devices versus PCs varies depending on the time of the day and day of the week, according to Ooyala's data.

"PC consumption peaks midday actually at work, whereas mobile and tablet consumption is peaking in the morning, around 7 a.m. before you go to work, at night obviously after you get home from work, for example watching mid- and long-form content in bed, and on the weekends," Knapp said.

Althea Chang