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FiCentive and Stan Lee's Kids Universe Team Up to Create a Series of Gift Cards

SAN ANTONIO, Sept. 23, 2013 (GLOBE NEWSWIRE) -- Payment Data Systems (OTCQB:PYDS), an integrated electronic payments solutions provider and Stan Lee's Kid's Universe (SLKU), the multiplatform children's book's label from legendary comic book creator Stan Lee, through his company POW! Entertainment and 1821 Media have entered into a licensing agreement for the popular kids books brand.

Under the partnership, FiCentive, a wholly-owned subsidiary of PYDS, and Stan Lee's Kids Universe will create a series of gift cards for the imprint available for purchase only by parents based on the Stan Lee's Kids Universe characters from such SLKU properties as Monsters Vs. Kittens, Reggie The Veggie, Hero Petz, and Once Upon A Time There Was A Pig. The gift cards can be used for birthdays, holidays and virtually any kind of special occasion.

The Stan Lee's Kids Universe label which launched earlier this year features picture books, graphic novels, mobile games, interactive books and animation for ages up to 10 years old. The books are engaging and the inherent educational properties support childhood literacy and arts education.

Louis Hoch, CEO of FiCentive, said, "We are fortunate to be able to link the creative forces of Stan Lee and his team with our strong technological capabilities to bring the best of the best together."

Stan Lee's Kids Universe Editor In Chief Terry Dougas commented: "Since creating the Stan Lee's Kids Universe imprint we've been looking for fun and imaginative ways to bring to our fans and parents unique promotional opportunities. By teaming up with FiCentive to create these very different gift cards, we are opening a new chapter for our label and hope to continue building on these types of licensing opportunities for our various properties."

Some of the SLKU properties include: The best-selling picture book Monsters Vs. Kittens written by Dani Jones, Reggie The Veggie, a colorful rhyming picture book, Once Upon a Time There Was a Pig, a picture book for kids also written by Dani Jones.

Part of the Stan Lee's Kids Universe mandate is to support young artists and storytellers from around the world. One of the company's objectives is to open the door to a young child that comes up with an incredible great story and sends it Stan Lee's Kids Universe for the company to publish.

About Stan Lee's Kids Universe

Stan Lee's Kids Universe is a new multimedia children's publishing company that focuses on content for children up to 10 years old. The company's release platforms include Picture Books, Graphic Novels, eBooks, Mobile Games, Mobile Apps, Interactive & Digital books, Contests and an ever growing hands-on website for kids. We are strongly dedicated to expanding children's imagination, childhood literacy and art education. Stan Lee's POW! Entertainment co-founded Stan Lee's Kids Universe (SLKU) with Paris Latsis Kasidokostas and Terry Dougas of 1821 Media.

For more info on Stan Lee's Kids Universe, please visit: www.stanleeskidsuniverse.com

Facebook: Facebook.com/StanLeesKidsUniverse

Twitter: @StanLeesKidsU

About Pow! Entertainment, Inc.

POW! Entertainment, Inc. (OTCQB:POWN), a multi-media entertainment company, was founded by noted comic book writer Stan Lee, together with award-winning producer Gill Champion and the late intellectual property specialist Arthur Lieberman. POW!'s principals have extensive backgrounds in the creation and production of original intellectual properties, including some of the most successful entertainment franchises of all time. POW! is utilizing Stan Lee's historical background by perpetuating his legacy while creating and developing all new live-action films, television, digital games, merchandising, licensing and related ancillary markets, all of which contribute to global expansion. POW! partners with third parties and strategic alliances, including studios and networks, in the production and distribution of new POW! character franchises.

Website: POW!: http://www.powentertainment.com/enter.html

About FiCentive, Inc.

FiCentive, Inc. is a turn-key prepaid card solutions provider that quickly and securely delivers customized prepaid card programs for corporations, financial institutions, affinity groups or any organization that needs to deliver a financial incentive to their customers, vendors, or employees.

Our proprietary platform boasts the highest level of security, encryption and card association compliance. We process prepaid card programs for many industries.

For more information about FiCentive, please visit www.ficentive.com or email info@ficentive.com.

FiCentive is a wholly owned subsidiary of Payment Data Systems, Inc.

About Payment Data Systems, Inc.

Payment Data Systems is an integrated payment solutions provider to merchants and billers. The organization provides an extensive set of products to deliver world-class payment acceptance. Payment Data has solutions for merchants, billers, banks, service bureaus and card issuers. The strength of the company is its ability to offer specifically tailored solutions for card issuance, payment acceptance and bill payments.

For additional information, visit www.paymentdata.com or www.ficentive.com. Contact Michael Long for Investor Relations information at 210.249.4040 or email at ir@paymentdata.com.

Website: http://www.paymentdata.com, www.ficentive.com, www.zbill.com

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Website: http://www.paymentdata.com, www.ficentive.com, www.zbill.com

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Except for the historical information contained herein, the matters discussed in this release include certain forward-looking statements, which are intended to be covered by safe harbors. These statements include, but may not be limited to, all statements regarding our management's intent, belief and expectations, such as statements concerning our future and our operating and growth strategy. Investors are cautioned that all forward-looking statements involve risks and uncertainties including, without limitation, the factors detailed from time to time in our filings with the Securities and Exchange Commission. One or more of these factors have affected, and in the future could affect our businesses and financial results in the future and could cause actual results to differ materially from plans and projections. We believe that the assumptions underlying the forward-looking statements included in this release will prove to be accurate. In light of the significant uncertainties inherent in the forward-looking statements included herein, the inclusion of such information should not be regarded as a representation by us or any other person that our objectives and plans will be achieved. All forward-looking statements made in this release are based on information presently available to our management. We assume no obligation to update any forward-looking statements, except as required by law.

CONTACT: For Stan Lee's Kids Universe Contact: Dumont Marketing Theo Dumont pr@dumontmarketing.com 424-228-2114 For Pow! Entertainment Contact: Dumont Marketing Theo Dumont pr@dumontmarketing.com 424-228-2114Source:Payment Data Systems, Inc.