Netflix stock for real, no 'House of Cards': Pro

Netflix wins first Emmy but should you buy the stock?

A day after winning its historic Emmy, Netflix moved further into record-high territory Monday before retreating.

In advance of Sunday's awards show, Netflix closed Friday at a record $315.89. (Click here for the latest price on Netflix)

The Emmys marked a first for Netflix, which saw its "House of Cards" political drama snag best director for David Fincher.

These are the "very early building blocks" of original programming at Netflix, Richard Greenfield, media and technology analyst at BTIG, told CNBC's "Squawk Box" on Monday.

(Read more: Why Netflix is at anew all-time high)