GovDelivery Steers Government Organizations Toward Success With Release of Digital Communication Guidelines

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SAINT PAUL, Minn., Sept. 24, 2013 (GLOBE NEWSWIRE) -- GovDelivery, the leading provider of cloud-based public sector communications solutions, today released "Guidelines for Government Communications Success." The complimentary guide gathers best practices from more than 1,000 GovDelivery customers to provide government organizations with recommendations that can help ensure the success of their digital communications efforts.

"Effective citizen engagement is playing an increasingly important role in achieving mission results for public sector organizations," said Scott Burns, CEO at GovDelivery. "This guide presents some of the most valuable digital communication strategies and tactics that government agencies can implement to engage more citizens, function more efficiently, and ultimately drive mission success."

Encouraging government communicators to step back and evaluate whether their communication efforts are impacting their agency's mission goals, the guide walks through the most important components of a successful communications program. The guide provides critical strategies and actionable tactics to help government organizations reach more citizens and stakeholders than ever before to encourage greater online and offline action, generating deep mission impact.

GovDelivery offers a massively scalable communications ecosystem currently in use in more than 1,000 government organizations globally, helping those agencies reach more people, automate communications, save money and improve program results. Public sector entities from all levels of government achieve these objectives by using the platform to encourage residents and stakeholders to sign up for and receive updates on specific topics, from road closures to health and safety news to local authority service updates, through email, SMS/text messaging, and other digital channels such as social media.

"Guidelines for Government Communications Success" can be downloaded at http://bit.ly/Guidelines-Gov-Success-PR.

About GovDelivery

GovDelivery, the leading provider of public sector cloud-based communication solutions, provides a massively scalable communications ecosystem that transforms the way public sector organisations, of all sizes, attract, inform, and engage stakeholders. More than 1,000 government entities, including more than half of major U.S. federal agencies, as well as state, county, and city governments in the U.S., and local authorities and central government agencies in the United Kingdom, use GovDelivery solutions to optimize their effectiveness, efficiency, and engagement in communications with the public. GovDelivery is an ICG (Nasdaq:ICGE) company. For more information, visit www.govdelivery.com.

CONTACT: Mary Yang Senior Communications Manager 651-726-7317 mary.yang@govdelivery.com

Source: GovDelivery