hustle promotions & Midway Marketing Bring Kernel Season's(TM) Directly to Consumers' Popcorn Bags

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NEW YORK, Sept. 24, 2013 (GLOBE NEWSWIRE) -- hustle promotions, a leading experiential marketing agency, is partnering with Midway Marketing to execute a national sampling campaign for Kernel Season's September through November of 2013.

Popcorn concession staff located in the heart of the Midway activities will distribute Kernel Season's popcorn seasoning samples directly to consumers who purchase popcorn at 13 fairs and festivals including The Big E in Springfield, Mass. and the Greater Gulf State Fair in Mobile, Ala. In addition to providing a tasty treat to fairgoers, each sample will feature a drive-to-retail component to increase purchase intent and impact sales. In total, more than 174,000 samples will be distributed to consumers at point of use during the three-month campaign. Kent Rippey and Scott D. Marcus, co-owners of Midway Marketing stated, "We're excited to introduce millions of consumers to Kernel Season's delicious products."

John Weipz, President of hustle promotions, commented, "Our partnership with Midway Marketing allows us to offer clients like Kernel Season's a unique opportunity to create authentic brand connections in an environment where the messaging is totally relevant to the consumer. We're very excited about this partnership."

About Kernel Season's

Headquartered in Elk Grove Village, IL, Kernel Season's has been America's number one popcorn seasoning for over a decade. Made with all natural blends and real ingredients, the great tasting line of popcorn seasonings is perfect for adding guilt-free flavor to any oil, air and microwave popped popcorn. Kernel Seasons' is offered at more than 25,000 movie theaters nationwide and available for purchase at over 30,000 retail stores, including Walmart, Kroger, Target, Safeway, Stop & Shop, Meijer, Food Lion, Publix, WinnDixie, Kmart, Bed Bath & Beyond and Family Video.

About Midway Marketing

Midway Marketing exclusively represents four major event operators that execute a combined 200 carnivals, fairs and festivals throughout the U.S. and Canada, reaching more than 35 million consumers each year. Specializing in connecting brands with target consumers in a unique and exciting way, Midway Marketing tactics include product sampling, custom promotions, social media marketing and innovative event sponsorship opportunities. Check out for additional information.

About hustle promotions

hustle promotions, a re:fuel company, is an experiential marketing agency that develops and deploys powerful campaigns that connect brands to their target consumers in order to build relationships with long-term value. hustle promotions is headquartered in Cranbury, NJ with regional sales offices in Chicago, IL, New York, NY, Los Angeles, CA and Santa Barbara, CA. To learn more visit

CONTACT: Media Contact: Tammy Nelson VP of Marketing & Research 646-571-2656 or

Source: re:fuel