Innovus Pharma Readies the Launch of EjectDelay(TM) for Premature Ejaculation With Nationwide Sampling Program to Urologists in the U.S. Through the American Urology Association

LA JOLLA, Calif., Sept. 24, 2013 (GLOBE NEWSWIRE) -- Innovus Pharmaceuticals, Inc., ("Innovus Pharma" or the "Company") www.innovuspharma.com (OTCBB:INNV) today announced that the Company will initiate a nationwide sampling of its topical benzocaine-based premature ejaculation FDA OTC compliant product EjectDelay through the American Urology Association's ("AUA") sampling program. Pursuant to the sampling program, each of the approximately 9,000 urologists in the U.S. will be receiving two samples of the product. The Company anticipates the sampling program to be completed within six to eight weeks.

"We believe that a nationwide sampling program is an important tool for a successful launch as it allows physicians to experience firsthand patient responses to a product. We are excited about the progress we are making towards our projected launch of EjectDelay in the U.S. for the fourth quarter of this year," said Dr. Bassam Damaj, President and Chief Executive Officer of Innovus Pharma. "Our contract sales representatives and our co-promotion partner, Consortia Health, are ready to make this product available in the US as soon as the sampling program is completed," said Robert C. Verfurth, Vice President of Sales and Marketing of the Company.

About EjectDelay and Premature Ejaculation

EjectDelay is an over-the-counter ("OTC") U.S. Food and Drug Administration compliant proprietary topical treatment containing the drug benzocaine and indicated for delay of premature ejaculation. The drug typically works within minutes of application to the glans of the penis. In clinical trials, the application of benzocaine has been shown to delay premature ejaculation by several minutes. For more information visit www.ejectdelay.com.

Premature ejaculation ("PE") is the most common sexual dysfunction reported by men but is still under-diagnosed and under-treated. PE can happen at any age and its prevalence is consistent across all ages. In an article in The Journal of Sexual Medicine in 2007 Sex Med 2007, D.L. Patrick, D. Rowland and M. Rothman state, "Global studies consistently report that 20-30% of men experience PE worldwide. This means that PE is experienced at similar rates across the globe."

About Innovus Pharmaceuticals, Inc.

Innovus Pharma, headquartered in La Jolla, California, is an emerging pharmaceuticals company that delivers innovative and uniquely presented and packaged health solutions through its over-the-counter medicines and consumer and health products.

For more information, go to www.innovuspharma.com.

INNOVUS PHARMA'S FORWARD-LOOKING SAFE HARBOR

Statements under the Private Securities Litigation Reform Act, as amended: with the exception of the historical information contained in this release, the matters described herein contain forward-looking statements that involve risks and uncertainties that may individually or mutually impact the matters herein described for a variety of reasons that are outside the control of the Company, including, but not limited to, receiving patent protection for any of its products, receiving approval or to be compliant with the requirements of any relevant regulatory authority relating to such products, to successfully commercialize such products as EjectDelay and to achieve its other development, commercialization and financial objectives. Readers are cautioned not to place undue reliance on these forward-looking statements as actual results could differ materially from the forward-looking statements contained herein. Readers are urged to read the risk factors set forth in the Company's most recent annual report on Form 10-K, subsequent quarterly reports filed on Form 10-Q and other filings made with the SEC. Copies of these reports are available from the SEC's website or without charge from the Company.

CONTACT: Innovus Pharma Contact: Kevin Holmes Chesapeake Group info@chesapeakegp.com T: 410-825-3930Source:Innovus Pharmaceuticals, Inc.