A.T. Cross Changes Its Name to Costa Inc.

Costa Company Logo

LINCOLN, R.I., Sept. 25, 2013 (GLOBE NEWSWIRE) -- A.T. Cross Company (Nasdaq:ATX) has announced that it will now operate under the name Costa Inc.

Earlier this month, the Company sold its Cross Accessory Division and the rights to the A.T. Cross name which has historically been associated with the writing instrument business.

"We are excited about our new direction," said David G. Whalen, Chief Executive Officer of Costa Inc. "Changing our name to Costa Inc. aligns the corporation's identity with our largest brand and continues our evolution into a growth company focused on the continued rapid expansion of our premium sports sunglass business."

The Company's NASDAQ symbol will remain ATX. The company's corporate website is now www.costabrands.com. Email address for the corporate entity will migrate to the @costabrands.com suffix. The Company's corporate headquarters has moved to 24 Albion Road, Suite 330, Lincoln, RI 02865. Primary operating locations remain in Daytona Beach, Florida and Denver, Colorado.

The Costa Inc. Company logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=21172

About Costa Inc.

Costa Inc. owns and manages the Costa and Native Eyewear brands. Known best for its premium sport sunglasses tailored to those sports enthusiasts who play on the water, the Costa Brand is rapidly expanding into prescription sunglasses and sports apparel. Likewise, the Native Eyewear brand is becoming the brand of choice for mountain locals and those who aspire to the mountain way of life. Costa is the successor company of A.T. Cross. For more information, visit the Costa Inc. website at www.costabrands.com.

Statements contained in this release that are not historical facts are forward-looking statements made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. In addition, words such as "believes," "anticipates," "expects," and similar expressions are intended to identify forward-looking statements including the ability of the optical business to continue to rapidly expand the premium sports sunglasses business. These forward-looking statements are subject to risks and uncertainties, including but not limited to consumers' willingness to continue to buy premium priced sports sunglasses and consumers' continued acceptance of the existing and new products, and are not guarantees since there are inherent difficulties in predicting future results. Actual results could differ materially from those expressed or implied in the forward-looking statements. The information contained in this document is as of September 25, 2013. The Company assumes no obligation to update any forward-looking statements contained in this document as a result of new information or future events or developments. Additional discussion of factors that could cause actual results to differ materially from management's expectations is contained in the Company's filings under the Securities Exchange Act of 1934.

CONTACT: Company Contact: Kevin F. Mahoney Senior Vice President, Finance and Chief Financial Officer 401-335-3918 Investor Relations: Dave Mossberg Three Part Advisors, LLC 817-310-0051

Source:Costa Inc.