Will consumers kill the stock rally?

Will the consumer kill the rally?

Certain retail stocks stand to perform better than their peers, Chris Horvers of JPMorgan said Wednesday.

"You see strength in anything touching the home," he said. "Bed Bath & Beyond had better-than-expected same-store sales. Home Depot and Lowe's put up almost double-digit comps in the second quarter. That's $3½ billion of sales in the second quarter."

(Read more: 5-star fund manager's top small-cap stocks)

Horvers's conviction "buy" list includes Best Buy, Lowe's, Dick's and GNC.

On CNBC's "Fast Money," Horvers said that apparel retailers were not as fortunate, noting that shares of Wal-Mart had retraced to the level of its post-earnings dip. "Target also missed, so it is across the low end," he added.

Getty Images

(Read more: Wal-Mart: Slashed orders report 'completely false')

"Earnings are very heavily weighted to the fourth quarter, and the consumer's sort of limping in here," Horvers said, adding that there was a correlation between a slowdown of home sales and sales in the retail home category.

"Gross margin continues to be down," he said. "They're feeling the pressures of the Amazons of the world, the online encroachment."

By CNBC's Bruno J. Navarro. Follow him on Twitter @Bruno_J_Navarro.

— CNBC's Torrey Kleinman contributed research to this report.

Trader disclosure: On Sept. 25, 2013, the following stocks and commodities mentioned or intended to be mentioned on CNBC's "Fast Money" were owned by the "Fast Money" traders: Jon Najarian is long AAPL; Jon Najarian is long FB; Jon Najarian is long MSFT; Jon Najarian is long LULU; Jon Najarian is long GRPN; Jon Najarian is long P; Jon Najarian is long ORLY; Jon Najarian is long SYK; Jon Najarian is long MGM; Jon Najarian is long WYNN; Jon Najarian is long MAR; Jon Najarian is long CERN; Jon Najarian is long COP; Jon Najarian is long FIO; Jon Najarian is long GPS; Josh Brown is long AAPL; Josh Brown is long GLD; Josh Brown is long XLU; Josh Brown is long TLT; Josh Brown is long XLF; Josh Brown is long F; Dan Nathan is long NFLX; Dan Nathan is long TSLA; Dan Nathan is long WFM; Dan Nathan is long ZNGA; Dan Nathan is long XCO; Dan Nathan is long calls VIX short puts VIX ; Guy Adami is long C; Guy Adami is long GS; Guy Adami is long INTC; Guy Adami is long MSFT; Guy Adami is long AGU; Guy Adami is long NUE; Guy Adami is long BTU; Guy Adami's wife, Linda Snow, works at Merck.