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LINCOLN, Neb., Sept. 26, 2013 (GLOBE NEWSWIRE) -- National Research Corporation and The Governance Institute, a service of National Research, have developed a white paper on leadership implications of customer-centered care for healthcare providers across the continuum, entitled Considering the Customer: Understanding & Influencing Healthcare's Newest Change Agent.

Author Ryan Donohue, corporate director of program development at National Research, presented the white paper for the first time at the 19th Annual International Patient-Centered Care Symposium, hosted by National Research. The event took place September 22-25 in Baltimore, Maryland.

Donohue will be presenting a complimentary webinar on customer-centric healthcare entitled Six Degrees of Separation: The Evolution of Customer-Centric Healthcare on Thursday, October 17. As a bonus, live attendees will receive free access to the white paper. Register here.

The white paper documents research conducted from January 2012 through July 2013 by the National Research Market Insights product, the largest online U.S. healthcare survey. The nationwide research study involved a series of qualitative interviews with 176 healthcare customers and quantitative surveys of 111,448 healthcare customers. While this research will continue, the results to date provide a detailed picture of what customers are looking for in their healthcare journey. The ability to provide customer-centered care is interrelated with managing and improving the health of populations with chronic diseases and the delivery of accountable care. Organizations that move toward the all-encompassing customer-centered care approach will be compelled to consider what happens to the customer at all points along the care continuum.

This publication marks the first joint publication between National Research and The Governance Institute. For more information or to purchase copies of the publication, please contact info@nationalresearch.com or 800-388-4264.

About The Governance Institute
The Governance Institute provides trusted, independent information and resources to board members, healthcare executives, and physician leaders in support of their efforts to lead and govern their organizations.

The Governance Institute is a membership organization serving not-for-profit hospital and health system boards of directors, executives, and physician leadership. Membership services are provided through research and publications, conferences, and advisory services. In addition to its membership services, The Governance Institute conducts research studies, tracks healthcare industry trends, and showcases governance practices of leading healthcare boards across the country.

For more information about this program or The Governance Institute's services, call 877-712-8778, write to info@governanceinstitute.com, or visit www.governanceinstitute.com.

The Governance Institute is a service of National Research Corporation.

About National Research Corporation
For more than 30 years, National Research Corporation (NASDAQ: NRCIA|NRCIB) has been at the forefront of patient-centered care. Today, the company's focus on empowering customer-centric healthcare across the continuum extends patient-centered care to incorporate families, communities, employees, senior housing residents, and other stakeholders.
Recognized by Modern Healthcare as one of the largest patient satisfaction firms in the U.S., National Research is dedicated to representing the true voice of patients and other healthcare stakeholders.

National Research is headquartered in Lincoln, Nebraska. For more information, call 800-388-4264, write to info@nationalresearch.com, or visit www.nationalresearch.com.

CONTACT: Scott Smith Director of Marketing National Research Corporation 800-388-4264 scsmith@nationalresearch.com

Source:National Research Corporation