×

World Food Championships announces The Bison Council as a partner

NASHVILLE, TENN., Sept. 26, 2013 (GLOBE NEWSWIRE) -- The World Food Championships announced today a partnership with The Bison Council that will integrate bison as a protein option into the second annual World Food Championships, which will be held in Las Vegas, Nov. 7-10 at the Fremont Street Experience and Fremont East District.

As a partner to the World Food Championships, The Bison Council with High Plains Bison will provide products for use as featured ingredients in two of the seven competition categories occurring throughout the weekend. Additionally, High Plains Bison products will be included in the World Food Championships' pantry during semi-finals and finals round of the event, and have a special Thanksgiving-themed competition on Championship Sunday previous to the WFC Final Table showdown.

"Bison is the perfect ingredient to be featured in recipes at this year's competition," said Mike McCloud, president and CEO of Trybe Targeting, producers of the World Food Championships. "While we are a global competition, highlighting flavor profiles from all over, we are so thrilled to have a hearty North American protein like bison in the lineup."

On Sunday, Nov. 10, The Bison Council will present its very own culinary showcase entitled, "Giving Turkey the Bird." A panel of culinary masters will be charged with reinventing the traditional Thanksgiving dinner using bison as the featured protein. Admission to the showcase is free.

"We could not be more excited to partner with the World Food Championships," said Andrea Orth, Director, VSA Partners, The Bison Council's lead marketing firm. "It's the perfect platform to showcase bison on a global scale."

The 2013 World Food Championships, boasting a $300,000 prize purse, will pit over 400 competitors in a four-day, tournament style competition across seven categories: BBQ, chili, burger, sandwich, bacon, dessert and recipe (with an emphasis on pasta). At the conclusion of the weekend, only one competitor will remain, claiming the World Food Champ title and serious bragging rights for the next year. This is the type of competition that can only happen in Las Vegas!

To stay in the food champ chatter and for more information on the World Food Championships, visit worldfoodchampionships.com, Facebook.com/WorldFoodChampionships or Twitter (@WorldFoodChamp).

About The Bison Council

Established in September 2013 with a goal of educating the public about the culinary and health benefits of enjoying bison, The Bison Council is a free educational resource for families nationwide to learn more about why bison is the better red meat. To find more information on The Bison Council ambassadors, delicious recipes featuring bison, and a list of local restaurants and retail locations offering bison, visit TheBisonCouncil.com, Facebook.com/thebisoncouncil, Twitter (@bisoncouncil) or Pinterest.com/thebisoncouncil.

For more information, visit thebisoncouncil.com.

About Trybe Targeting

Trybe Targeting is the food and enthusiast marketing division of MMA Creative Inc., a 22−year−old marketing and advertising agency with offices in Nashville, Cookeville, Tenn. And Orlando, Fla. Trybe Targeting is the agency of record to the Kansas City Barbeque Society, International Chili Society, the American Pie Council, and World's Championship Chili Cookoff. Trybe Targeting also helped develop the 2011 Inaugural Sam's Club National BBQ Tour, the richest competition series in barbecue history, and the $300,000 World Food Championships, the ultimate culinary competition.

CONTACT: Jeff Morris 615-297-6886 jeffm@mmacreative.comSource: Trybe Targeting