Amoena, the World's Leading Breast Care Brand, Launches Seduction the First Designer Inspired Sensuous Collection of Lingerie for Breast Cancer Survivors

ATLANTA, Sept. 30, 2013 (GLOBE NEWSWIRE) -- Amoena, the world's leading breast care brand, knows that beauty comes in all shapes and sizes. For more than 35 years Amoena has been innovating comfortable pocketed lingerie, swimsuits and active wear for breast cancer survivors. This fall, in conjunction with National Breast Cancer Awareness Month, the Company is rolling out its newest offering, Seduction, an exclusive collection of lingerie that allows all women to be gorgeous and feel sexy regardless of their specialty lingerie needs. The new Seduction collection complements Amoena's popular Everyday lingerie that includes a large variety of stylish bras and undergarments, as well as Amoena swimwear, leisure wear and active wear.

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Seduction includes delicate lace embellished lingerie in a variety of flirty styles and colors. Created by top fashion designers in France, Seduction, celebrates a woman's sensuality and beauty. To preview the Seduction collection and see a full line of Amoena lingerie visit:

"Like all women, breast cancer survivors want to feel beautiful and show their femininity," said Marcie Peters, President and General Manager of Amoena USA. "Amoena's new Seduction lingerie is in direct response to our customers who have told us they want and deserve beautiful choices! Seduction is simply gorgeous, flattering, and inspires a woman's playful side."

Peters adds, "Although we may not yet have the cure for breast cancer, we do have the science and medicine so that millions of women survive the disease. Amoena's goal is to support these wonderful women throughout their lives with the quality, comfort and beauty they desire."


Amoena's Seduction collection is available in specialty lingerie shops and department stores throughout the U.S. During the month of October, in honor of Breast Cancer Awareness Month, women wanting to experience the new Seduction collection can visit to sign up for a newsletter and receive a complimentary discount coupon for $10 towards a $100 purchase that can be used at a participating retail store in their area. Participating retailers are also listed on the website.


Amoena is the world leader in breast care featuring patented and innovative breast forms and symmetry products that are designed to meet a full range of post-operative needs from mastectomy, to lumpectomy, to reconstructive surgery. The Company combines cutting edge technology with the best in performance fabrics such as Supplex, Naturexx and Xtra Life Lycra, to provide a total comfort experience with exceptional style. Amoena also offers fashion merchandise that includes specialty lingerie, swimwear, leisurewear and accessories.

Established in 1975, by Cornelius Rechenberg, in Germany, Amoena is the originator of the silicone breast form, with unrivalled expertise in adapting technology to enhance the lives of today's women. Amoena's mission is to improve a woman's quality of life after breast surgery and to be a companion throughout her life's journey.

Amoena's U.S. headquarters is in Kennesaw, GA (suburban Atlanta). Its worldwide headquarters is in Raubling, Germany. The Company has 16 subsidiaries and over 40 distributors in more than 60 countries. In the U.S., Amoena's products are readily available at boutiques and large retailers where Amoena-trained sales associates will assist customers, assuring the perfect fit. Amoena may also be purchased at hospitals and clinics, or via mail order, and online in some countries.

Amoena supports a vibrant community for breast cancer survivors with its magazine Amoena Life that is distributed free to women who have had breast surgery The magazine has a regular readership of more than 400,000 people in ten countries. Amoena also maintains an informational website:, as well as blogs and information exchange on its site For more information about Amoena visit:

CONTACT: Media Contact: Gayle MacIntyre, Denmark the Agency 404.643.8222 or Malissa Magyar, Amoena 770.281.8549 Malissa.Magyar@amoena.comSource:Amoena USA Corporation