CHARLOTTE, N.C., Sept. 30, 2013 (GLOBE NEWSWIRE) -- Summary: Growth of the leading online sign up service, SignUpGenius, continues to outpace projections due to maven moms who recommend the service after saving time by using the tech tool to coordinate volunteers and events.
SignUpGenius announced today that growth of its leading online sign up service continues to outpace projections and attributes its success to its core fan base – moms with school-aged children. "We believe we have tapped into the secret of winning moms over as a fiercely loyal customer," says SignUpGenius President Dan Rutledge. "Give her technology that enables her to spend more time with her family, and she will naturally tell everyone she knows about a product."
While many companies are chasing the coveted mom demographic with significant marketing budgets, SignUpGenius spends less than four percent of its annual budget on marketing. The reason? "We have chosen to focus mainly on developing a phenomenal product that meets a very real need for moms, the need for time. So far, it's paying off. We continue to add features to our sign up service and moms continue to market for us."
Since its inception in 2008, SignUpGenius has more than doubled in size and revenue every year with no signs that the pace of growth will slow anytime soon. This month, the site will be visited by more than 4 million people. Not surprisingly, 88% of those visitors will be women.
Anne Johnson of Tokyo, Japan is one of SignUpGenius' typical users. "Volunteering is my second job to motherhood…and I was tired of frustrating efforts to make life a little easier, so when a fellow mom introduced me to SignUpGenius I was hooked the very first time!"
Moms like Johnson appreciate that sign ups can be created in a few minutes, and the process is the same every time, whether they are organizing a class holiday party or coordinating a sporting event for thousands of people. The fact that volunteers can access their sign ups online at any time and can even edit or swap their sign up slots without the creator's assistance is also a timesaver.
"I am a single mom and this is the best thing since apple pie. After my first review of this site I was very excited to see the resources that are available to me and all the other moms," says Vickey Woosley of Rochester Hills, MI.
While moms initially embrace SignUpGenius because it frees them from the endless reply-to-all emails, cumbersome paper sign ups or time intensive phone calls that used to be a staple of planning their children's activities, they continue to recommend it to people because of the extra features that are consistently added. Being able to collect payments on sign ups was a feature that was added earlier this year. Moms also like having hundreds of sign up themes to choose from and the ability to upload an organization's own logo to any of them.
SignUpGenius released a paid pro version of its services in February that moms now recommend to larger groups that can benefit from it. SignUpGenius Pro allows multiple administrators the ability to share permissions on their sign ups and the option to hide past and/or future dates on a sign up along with other features that are useful for bigger groups.
SignUpGenius plans to continue its development of the basic free and paid pro versions as it grows through the fall, which is its busiest season of the year.
- 31% of every site visit during the past year was a new visitor
- 4 million people visit SignUpGenius a month
- Site traffic has increased 141% in the past year
SignUpGenius simplifies the process of coordinating events and people by providing online sign ups for non-profits, schools, sports, churches, families, colleges, businesses, and organizations. By enabling 4 million unique visitors per month to sign up for tasks online, SignUpGenius has done away with the need for paper sign ups, "reply to all" emails, and phone trees. Visit http://www.signupgenius.com/ or download a Press Kit for more information.