(Read more: Trying to create a 'Sharknado' with...T-shirts?)
You know how most people who want to write a book do it: They spend months—years, even—writing the whole thing, become so attached to it it's like a child, then try to shop it around to publishers, only to be crushed when the publisher wants to dismantle, change or—gasp!—discard it.
Here's your first lesson from "Creativity for Sale": Get the money upfront.
And that he did: He sold 30 pages in the first 30 minutes pages were available for sale on his website, SponsorMyBook.com—and bagged a premium sponsor.
"I am literally going about writing a book that is completely the backward way!" HeadsetsDotCom says. "I am marketing this book by crowdfunding to get sponsorship—then I'm going to write it."
Your second lesson from the book is: Don't be afraid of things that people say won't be successful.
"There are things I've done over the years that business-strategy people or press say will never work. You'll never make money off of it," HeadsetsDotCom said. "Well, I HAVE made money off of it!"
He chose a pricing model, similar to how he priced his T-shirt-wearing business: The first page of the 200-page book is $600, and each page after that goes down by $3 until you get to the last page, which would be $1. That's so small businesses, who maybe don't have $600, can still afford to buy an ad. And, it uses the logic that everyone reads the first page, but not everyone finishes the book. An ad on the front cover is $20,000, the back cover is $10,000 and the front and back inside flaps are $5,000.
(Read more: Hang on, this guy's name is WHAT?!)