NASHVILLE, TENN., Oct. 1, 2013 (GLOBE NEWSWIRE) -- The World Food Championships (WFC) announced today that A.1.® Steak Sauce will return as an official sponsor for the World Burger Championship. The World Burger Championship will take place Friday, Nov. 8 and Saturday, Nov. 9 at the Fremont Street Experience in Downtown Las Vegas as part of the seven-category food event.
The World Food Championships is the highest stakes food competition in the world and happening only in Las Vegas. This four-day event will feature over 400 competitors battling for their piece of the $300,000 in prizes across iconic categories such as BBQ, chili, burger, sandwich, bacon, dessert and recipe (with an emphasis on pasta). On Championship Sunday, only one contestant will remain, claiming the World Food Champion title, along with grand prize and serious bragging rights.
"We are thrilled to welcome A.1. Steak Sauce back to the World Food Championships' field," said Mike McCloud, president and CEO of Trybe Targeting, producers of the World Food Championships. "They're one of the MVP brands in the food world and it's great to have them on our team."
The World Burger Championship will welcome 50 of the top burger builders to a tournament-style competition that will narrow the field down to 10 semi-finalists, from which one contestant will be chosen to represent the category at the WFC Final Table.
"A.1. Steak Sauce is proud to be a part of the World Food Championships for the second straight year," said Rebecca Daugherty, Business Manager Enhancers, Kraft Foodservice. "A.1. Steak Sauce will be interwoven into the competition again as an integral flavor in the World Burger Championship, challenging competitors to elevate burgers to an art form. We're excited to see what kind of home-run burger builds the competitors will create using America's leading steak sauce, A.1. Steak Sauce."
The World Burger Champion will go on to represent the "burgers" on Championship Sunday at the Final Table. Last year's World Burger Champion, Jason Stucki of Lucky 13 in Salt Lake City, won $20,000 on his way to finishing as runner-up in the overall competition standings.
ABOUT KRAFT FOODS GROUP
Kraft Foods Group, Inc. (NASDAQ: KRFT) is one of North America's largest consumer packaged food and beverage companies, with annual revenues of more than $18 billion. With the spirit of a startup and the soul of a powerhouse, Kraft has an unrivaled portfolio of products in the beverages, cheese, refrigerated meals and grocery categories. Its iconic brands include Kraft, MAXWELL HOUSE, OSCAR MAYER, PHILADELPHIA, PLANTERS, VELVEETA, CAPRI SUN, JELL-O and LUNCHABLES. Kraft's 23,000 employees in the U.S. and Canada have a passion for making the foods and beverages people love. Kraft Foods Group is a member of the Standard & Poor's 500 and the NASDAQ-100 indices. For more information, visit www.kraftfoodsgroup.com and www.facebook.com/kraft.
About Trybe Targeting
Trybe Targeting is the food and enthusiast marketing division of MMA Creative Inc., a 22−year−old marketing and advertising agency with offices in Nashville, Cookeville, Tenn. And Orlando, Fla. Trybe Targeting is the agency of record to the Kansas City Barbeque Society, International Chili Society, the American Pie Council, and World's Championship Chili Cookoff. Trybe Targeting also helped develop the 2011 Inaugural Sam's Club National BBQ Tour, the richest competition series in barbecue history, and the $300,000 World Food Championships, the ultimate culinary competition. Visit: trybetargeting.com
CONTACT: Jeff Morris 615-297-6886 firstname.lastname@example.orgSource: Trybe Targeting