Many of us enjoy a cup of coffee in the morning to help prepare for the day ahead, but is our caffeine addiction costing us our sex lives? A recent study conducted by Le Méridien Hotels & Resorts suggests this could be the case.
The study, which was conducted in advance of International Coffee Day on September 29, established that over half of the respondents said they could go longer without sex than without coffee. Furthermore, 53 percent said they favored a strong cup of coffee over sex as the ideal wake-up call in the morning.
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And it wasn't just sex that the respondents shunned in favor of their treasured 'cup of Joe;' a whopping 78 percent of those surveyed said they would rather forego alcohol, social media or sex with their spouse for year, than forfeit their favorite caffeine fix for the same period. On a similar note, 73 percent of those surveyed said they would sacrifice in-room TV and internet access for the perfect cup of coffee as well.
The survey, which interviewed frequent travelers in six different countries, including India, the U.S., China and the United Arab Emirates, delved more deeply into the effects of coffee on travelers' mental state as well.
It found that over a quarter of respondents said they felt less creative without their morning coffee fix, while 22 percent could not get out of bed and 16 percent said they could not even talk to other people without it.
Long business meetings and coffee fixes were also found to be inextricably linked, with 81 percent of those surveyed saying they needed a caffeine kick to get through them.
Furthermore, the use of social media and drinking a cup of coffee were also found to be strongly linked.
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A total of 64 percent of respondents said they access social media while having coffee and travelling, all simultaneously. And over half of those surveyed said that if they were going to post a picture of a beverage on their social media accounts while travelling, it would most likely be coffee.
The Paris-born hotel chain conducted the study as part of its Master Barista initiative, which will involve positioning a dedicated coffee expert in each of its hotels by year-end.
— By CNBC's Katie Holliday: Follow her on Twitter @hollidaykatie