VANCOUVER, British Columbia, Oct. 7, 2013 (GLOBE NEWSWIRE) -- Naked Brand Group Inc. (the "Company" or "Naked") (OTCQB:NAKD) is pleased to announce that it has added Internationaljock.com and HisRoom.com, two of the web's premier underwear destinations, and Huckberry.com, a members-only shop and magazine, to its growing list of online retailers that already includes Freshpair.com, Roozt.com and others. Naked is also excited to announced that its products are now available on e-commerce giant Amazon.com, which made its first push into high-end fashion last year.
While Amazon has sold clothing for years, it truly dove into the category head first in May 2012 when it launched Amazon.com/fashion. With a focus on contemporary, high-end brands, Amazon.com/fashion was created to revolutionize how shoppers buy clothing, just like how it revolutionized how they buy books and electronics. Sales for the world's largest online retailer topped $61 billion in 2012. The addition of Amazon, along with International Jock and HisRoom, represent further steps the company is taking to execute its online strategy.
Joel Primus, Naked President and CEO, states, "Online underwear stores have become a major hub for men to purchase their underwear from the comfort of their own home. Additionally, eStores strive to provide incredibly detailed information on how each pair fits and functions and combined with unsolicited reviews makes the shopping experience very satisfying, something Naked is proud to be a part of."
Primus continues, "Selling Naked underwear through these online retailers was our key distribution focus through the summer. This represents an important achievement in our sales platform, one that will greatly enhance the visibility of our products as well as aligns it with retailers and customer who really knows their stuff when it come underwear!"
Amazon.com, founded by Jeff Bezos in 1994, is the world's largest e-commerce company with annual sales of $61 billion. While it started as an online bookstore, Amazon quickly branched out into other product categories including electronics, toys and software. In 2012, Amazon launched Amazon.com/fashion, a push into the high-end apparel business.
About Naked Brand Group, Inc.
Naked is one of the world's most luxurious and environmentally conscious underwear brands. Each smooth and light-weight garment seamlessly forms to your body making you feel like you're wearing nothing at all. Naked underwear and undershirts are sold in high-end boutiques and department stores throughout North America including Nordstrom, Holt Renfrew, Boys'co, Kitson, Akira and Freshpair.com. A donation from every purchase helps to support Project World Citizen, a charity driven to empower and educate the children of Ghana. Naked® has garnered tremendous media exposure having been featured on The View, ABC, FOX LA, (ET) Canada and on The Dragons' Den.