Non-Electric Shavers - Global Strategic Business Report 2013-2018

Research and Markets logo

Dublin, Oct. 9, 2013 (GLOBE NEWSWIRE) -- Research and Markets ( has announced the addition of the "Non-Electric Shavers - Global Strategic Business Report" report to their offering.

The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Latin America, and Rest of World. Annual estimates and forecasts are provided for the period 2010 through 2018. Also, a six-year historic analysis is provided for these markets.

This report analyzes the worldwide markets for Non-Electric Shavers in US$ Million by the following Product Segments:

Razor Handles
Razor Blades (Refills)
Disposable Razors.

The report profiles 44 companies including many key and niche players such as:

BIC Group
Energizer Holdings Inc.
The Personna American Safety Razor Company
Wilkinson Sword Ltd.
Feintechnik Gmbh Eisfeld
HeadBlade Inc.
Kai Industries Co. Ltd.
The King of Shaves Company Ltd.
Malhotra Shaving Products (P) Ltd.
Ningbo Jiali Plastics Co. Ltd.
Samah Razor Blades Industries Ltd.
The Procter & Gamble Company
The Gillette Company

Key Topics Covered:

I. Introduction, Methodology & Product Definitions

  • Study Reliability and Reporting Limitations
  • Disclaimers
  • Data Interpretation & Reporting Level
  • Quantitative Techniques & Analytics
  • Product Definitions and Scope of Study
  • Razor Handles
  • Razor Blades (Refills)
  • Disposable Razors

II. Executive Summary


  • Traditional Wet Shaving Makes a Come Back
  • Recession in Retrospect and the Road Ahead
  • Competitive Scenario in the Global Shavers Market
  • Men's Razors and Blades Market: Highly Concentrated
  • Gillette: The Undisputed Market Leader Worldwide
  • Gillette's Innovative Product Journey over the Years
  • Consumer Loyalty and Advertising Sustain Leadership for Gillette
  • Gillette Follows Cannibalization Strategy to Remain at the Top
  • P&G's Venus Razors Dominate the Women's Category
  • Emerging Countries: Key Growth Markets for Market Leaders
  • Large Multinationals Follow 'Reverse Engineering' Strategy in Emerging Markets
  • Expanding Global Presence: A Key Strategy for Sustaining Business
  • Private Labels: An Effective Penetration Strategy
  • Increasing Dependence on Retail Stores


  • Increasing Beauty Consciousness among Men: A Major Opportunity Indicator
  • Men's Grooming Products: A Booming Market
  • Women's Grooming: Increasing Demand for Female Shaving Products
  • From 'Indulgence' to 'Homedulgence' in the Women's Grooming Category
  • New Product Innovations and Launches Fuel Growth in Developed Markets
  • Razors Gravitating towards Premium Products
  • Manufacturers Make Efforts to Adopt PVC-Free Products
  • Greener Alternatives to Disposable Plastic Razors and Cartridges Fast Gaining Ground
  • Usage of Non-Disposable Safety Razors with Disposable Metal Blades
  • Laser Hair Removal Treatment
  • Electric Shavers
  • Usage of the Conventional Straight Razor
  • Internet Marketing Fuels Market Competition
  • Technology Innovations: Spearheading Growth
  • Power Refill Blades Deliver Better Value than Power Razor Handles
  • Favorable Demographic Trends Strengthens Market Prospects for Shaving Products
  • Key Issues Confronting the Shavers Market
  • Environmental Considerations/Threats
  • Packaging Waste Regulations


  • Wet Shaving
  • Razors/Shavers: Definition
  • Razors Classification
  • Electric and Non-Electric Shavers
  • Non-Electric Shavers
  • Razor Handles
  • Straight Razors
  • Disposable Blade Straight Razors
  • Razor Blades (Refills)
  • Single Edge and Double Edge Razor Blades
  • Disposable Razors
  • Electric Razors/Dry Shaving
  • Disposal and Non-Disposable Razors
  • Disposable Razors
  • Non-Disposable Razors
  • Razors for Men and Women
  • History of the Modern Day Safety Razor
  • Shaving Products Definition and Classification
  • Pre-Shave Products
  • Shaving Lotions
  • Shaving Creams
  • Post-Shave Products
  • Shaving Accessories & Others
  • Shaving Techniques
  • Wet Shaving
  • Dry Shaving
  • Side Effects of Shaving
  • Cuts
  • Razor Burn
  • Razor Bumps
  • Laser Hair Removal Treatment


  • Gillette Launches Sensitive Skin Portfolio of Shaving Products
  • Schick to Expand Schick Hydro Range of Razors
  • Remington Introduces AQ7Wet Tech Rotary Shaver
  • Shick Introduces the New Schick Hydro Power Select™, A Custom Powered Wet Shave Razor
  • BIC® to Launch BIC®ecolutions™ Razor
  • Schick® Rolls Out Schick Xtreme3® Eco™ Eco-Friendly Razor
  • Schick Unveils Schick Quattro for Women TrimStyle Razor & Bikini Trimmer
  • Super-Max Launches Syrine, the First Four-Blade Disposable Razor for Women
  • Schick Launches Xtreme3 Eco Razors Manufactured with NextLifes Recycled Plastic Resin
  • Somersets Introduces New Shaving Products in the US
  • Dreadnought Shaving Launches Shaving Products Range
  • Procter & Gamble Introduces Gillette Fusion ProGlide Styler
  • CIC Holdings Launches SuperMax Razor Blades in Sri Lanka
  • Paramount to Introduce Clean Edge Non Disposable Razor
  • Schick Introduces New Schick Hydro Silk Razor
  • BIC to Roll out New BIC Soleil Savvy Razor for Women
  • Schick Introduces Xtreme3 FitStyle Refresh Razor
  • SCHICK® QUATTRO Unveils a New Scented Razor Handle
  • Schick Rolls out Quattro for Women and Quattro for Women Trimstyle
  • Zaffiro Introduced a Gold Handle Razor, Zaffiro Gold
  • Schick Launches Xtreme3 Refresh Scented Razors for Men
  • Schick Launches Second Generation Hydro Blast Razors
  • Super-Max Introduces New Products in the Indian Market
  • Schick Quattro for Women Launches Scented Disposable Razor Handle
  • The King of Shaves Unveils Azor 5 System Razor
  • Zafirro Releases Zafirro Iridium Razor with Sapphire Blades
  • Schick Quattro for Women Expands Schick Quattro for Women Range of Razors
  • Zafirro Introduces Zafirro Titanium Sapphire Blade Razor
  • Gillette Launches Gillette Guard for Indian Market
  • Venus Expands Product Portfolio
  • BIC Adds BIC Comfort 4 Male Shaver to Disposable Razor Product Range
  • BIC Introduces BIC Hybrid Advance and Flex4 Disposable Male Shavers
  • P&G Introduces Gillette Fusion ProGlide™ and Gillette Fusion ProSeries™
  • Schick-Wilkinson Sword Unveils Schick Hydro Razor Line
  • Gillette Unveils Gillette Mach 3 Turbo Sensitive Range
  • Bluebeards Revenge Rolls Out Shaving Products Range
  • L.P.I. Consumer Products Launches Titian and Diva Razors


  • AXE Enters into Partnership with Energizer to Launch AXE Razor in the US
  • Laser Shaving Commences Construction of Razor Blades Facility in India
  • RazorsDirect.Com Inks Partnership Agreement with PACE Shave
  • Super-Max Personal Care Introduces New Distribution Strategy
  • Energizer Acquires ASR
  • King of Shaves Collaborates with Spectrum Brands


  • BIC Group (France)
  • Energizer Holdings Inc. (US)
  • The Personna American Safety Razor Company (US)
  • Wilkinson Sword Ltd. (UK)
  • Feintechnik Gmbh Eisfeld (Germany)
  • HeadBlade Inc. (US)
  • Kai Industries Co. Ltd. (Japan)
  • The King of Shaves Company Ltd. (UK)
  • Malhotra Shaving Products (P) Ltd. (India)
  • Ningbo Jiali Plastics Co. Ltd. (China)
  • Samah Razor Blades Industries Ltd. (SRBIL) (Bangladesh)
  • Super-Max (UAE)
  • The Procter & Gamble Company (US)
  • The Gillette Company (US)
  • Unilever (UK)


III. Market

1. The United States

2. Canada

3. Japan

4. Europe

5. Asia-Pacific

6. Latin America

7. Rest Of World

IV. Competitive Landscape

Total Companies Profiled: 44 (including Divisions/Subsidiaries - 48)

  • The United States (13)
  • Japan (1)
  • Europe (16)
  • - France (1)
  • - Germany (3)
  • - The United Kingdom (9)
  • - Rest of Europe (3)
  • Asia-Pacific (Excluding Japan) (14)
  • Africa (2)
  • Middle East (2)

For more information visit

Research and Markets
Laura Wood, Senior Manager.
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Sector: Personal Care

Source:Research and Markets