FITT Highway Merger With Its Operating Partner, F.I.T.T. Energy Products Inc., Will Be Completed on October 29, 2013

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MISSION VIEJO, Calif., Oct. 10, 2013 (GLOBE NEWSWIRE) -- FITT Highway Products, Inc. (OTCQB:FHWY) (the "Company") announced received approval to the file the Definitive 14C for completing the Merger Agreement with F.I.T.T. Energy Products Inc, a private company which has been doing its operations since 2010 under an Operations Agreement disclosed in all of the Company's security files since the third Quarter of 2010.

Management believes the combinations of the two companies will increase the pool of potential investors and subsequent liquidity of the Company's common stock. Numerous brokerage houses and institutional investors have internal policies and practices that either prohibit them from investing in low-priced stocks or tend to discourage individual brokers from recommending low-priced stocks to their customers.

In light of recent media coverage of the energy drink market, Michael R. Dunn, CEO of the Company and FITT states, "We believe FITT is marketing a product line for a wide variety of consumer lifestyles. These products have an effective delivery system incorporating vasodilation, thereby using lower levels of caffeine content with substantially less side effects, and with added health benefits that will allow consumers to positively augment their everyday routine."

More information about ingredients in F.I.T.T. Energy Products can be viewed at www.throwafitt.com.

About FITT Highway Products, Inc.

FITT Highway Products, Inc. is a brand management Company. As disclosed in its recent 10-Q filing for the period ended June 30, 2013, the Company entered into an Operating Agreement with FITT to perform a majority of the Company's operating services, including among other things, selling, marketing, producing and distributing "F.I.T.T. Energy For Life" in exchange for a royalty payment.

Information about Forward-Looking Statements

This release contains "forward-looking statements" that include information relating to future events and future financial and operating performance. The words "may," "would," "will," "expect," "estimate," "can," "believe," "potential" and similar expressions and variations thereof are intended to identify forward-looking statements. Forward-looking statements should not be read as a guarantee of future performance or results, and will not necessarily be accurate indications of the times at, or by, which that performance or those results will be achieved. Forward-looking statements are based on information available at the time they are made and/or management's good faith belief as of that time with respect to future events, and are subject to risks and uncertainties that could cause actual performance or results to differ materially from those expressed in or suggested by the forward-looking statements. Important factors that could cause these differences include, but are not limited to: fluctuations in demand for FITT 's products, the introduction of new products, the Company's ability to maintain customer and strategic business relationships, the impact of competitive products and pricing, growth in targeted markets, the adequacy of the Company's liquidity and financial strength to support its growth, and other information that may be detailed from time-to-time in FITT Highway Products' Inc, filings with the United States Securities and Exchange Commission. An example of such a forward looking statement in this release is the statement regarding Management's belief the combination of the two companies will increase the pool of potential investors and subsequent liquidity of the Company's common stock. For a more detailed description of the risk factors and uncertainties affecting FITT Highway Products, Inc please refer to the Company's recent Securities and Exchange Commission filings, which are available at www.sec.gov. FITT Highway Products Inc., undertakes no obligation to publicly update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.

CONTACT: FITT Highway Products, Inc. Michael R Dunn CEO 949-582-5933 miked@fittmail.com

Source:FITT Highway Products Inc.