San Diego's Avista Technologies Launches New Global Brand

SAN MARCOS, Calif., Oct. 11, 2013 (GLOBE NEWSWIRE) -- Today, Avista Technologies, a globally recognized and trusted supplier of water treatment chemicals and expert process support for membrane systems, will be launching their new global branding platform from their San Marcos Headquarters. The event will unveil the company's new brand and associated marketing architecture.

Beginning at 9:00 am, Avista President and CEO Dave Walker will extend a message to all attendees including international licensees and employees, followed by brief talks from several key industry influencers, customers and elected officials followed by a toast in celebration of the growth of the company and the industry.

As population and the demand for quality water continues to grow, the use of membrane-based water and wastewater treatment systems has become a significant trend around the world. Avista Technologies Inc., established in 1999, is executing the marketing "refresh" in order to expand its commitment to the growing international membrane and water treatment marketplace via a strategic branding effort focused on Avista's industry-leading products and service.

"We recognized the need to update the Avista brand to help create a broader awareness of our unique product offerings and capabilities dedicated specifically to the membrane industry," said Dave Walker, Avista President and CEO. "It is essential that we communicate our global commitment in a meaningful way in order to connect with the people who can benefit from our products and services. We summarized our brand story into a single, powerful idea to express what makes Avista special. This event will showcase some of the work we are doing as we continue to grow into a global leader in this industry."

Avista's hands-on approach provides customers with smart solutions to address the challenges presented by diverse membrane applications and feed waters. Expert analysis, high performance products and state-of-the-art technology have made Avista a world leader in membrane treatment support.

The event begins at 9:00 a.m. with speaking engagements coming from San Diego County Supervisors Bill Horn and San Marcos City Councilmember Kristal Jabara followed by several key local influencers and customers.

The international celebration will showcase an entirely new brand guide, brand architecture, tagline, logo, brochures and company overview. For more information on the event or to inquire about Avista Technologies international growth, please contact Tomas Urtasun at For general inquiries please contact Cheddy Tobias at 760-744-0536. For more information on Avista, visit

For the complete Avista Media Kit, visit:

About Avista Technologies:

Avista® Technologies is a trusted expert in membrane system chemistry and global process support, including reverse osmosis (RO), microfiltration/ultrafiltration (MF/UF) and multimedia filtration (MMF). Avista focus is to enhance the life, performance, reliability and recovery rate of your membrane system. Through processes that include cleaning studies, membrane autopsies, off-site cleaning, field support, filtration studies, on-site supervision of procedures, chemical application recommendations, data monitoring and on-site troubleshooting.

CONTACT: Tomas Urtasun 619.994.7417 tomas@jacobtyler.comSource: Avista Technologies