Infogroup Announces the Launch of Yes Agency Services

Infogroup logo

OMAHA, Neb., Oct. 14, 2013 (GLOBE NEWSWIRE) -- Infogroup, the leading provider of high-value data and multichannel marketing solutions, today announced the launch of its integrated agency services group, Yes Agency Services. Yes Agency Services is designed specifically to enhance customer lifecycle marketing.

Yes Agency Services satisfies the savvy marketer's demand for an integrated multichannel customer experience by leveraging the best of Yesmail Interactive and Infogroup. Yes Agency Services delivers communication strategies that provide relevance to target audiences using a broad range of capabilities in data, analytics, audience communications and creative, with a collaborative client-focused culture.

"The Yes Agency Services approach offers our clients something unique by aligning diagnosis to deployment, or "D2D" as we like to call it," said Mike Penney, Managing Director, Yes Agency Services. "It focuses on delivering relevant messaging to audiences, by linking all our agency services that mine and develop multichannel Big Data that power marketing technologies."

Each of Yes Agency Services' capability areas are structured into Centers of Excellence that deliver assessments, component offerings, strategies and roadmaps. These Centers of Excellence include:

  • Analytics and Insights:
    Identifying marketing opportunities by linking patterns of behavior (like profiled segments and predicted behaviors) with resource requirements to determine priorities and approaches.
  • Strategies:
    Connecting insights, client objectives, customer behavior, and technology capabilities to develop and integrate multichannel communication strategies tailored to deliver relevant communications and provide bottom-line benefit.
  • Creative:
    Bringing communications to life and ensuring their relevancy with a unique perspective in enterprise email marketing that includes optimizing communications for mobile viewership as well as social integration.

"Yes Agency Services offer a wide range of solutions to empower marketers with full cycle marketing capabiliites," said Mike Iaccarino, Chairman and Chief Executive Officer, Infogroup. "Bringing analysis, insights, strategy and creative together in one group gives our clients a greater diversity of capabilities to provide optimal multichannel experiences to their customers."

To learn more about Yes Agency Services, call 1-877-937-6245 or email marketing@yesmail.com.

About Yes Agency Services
Yes Agency Services ensures delivery of relevant communication to our clients' customers using integrated capabilities in data, analytics, insights, customer communications, and creative services via a client-focused culture. With a perspective that spans from diagnosis to deployment ("D2D") across the customer lifecycle, we incorporate the potential of data and marketing technologies in our approach and recommendations. For more information, visit www.yesmail.com/services.

About Yesmail Interactive
We power intelligent customer interactions. We give you the insights to recognize and understand your customer to deliver contextually relevant digital communications- while respecting their preferences and privacy. We help marketers evolve their customer relationships through intelligent interactions via technology, insights and services in a near real time multi-channel environment. We help you compete in the age of the customer. For more information, visit www.yesmail.com.

About Infogroup
Infogroup's 1,900 employees enable clients – from local businesses to the Fortune 100 – to increase sales and customer loyalty by leveraging our proprietary Data Axle™ of contextually relevant real-time information on more than 235MM individuals and 25MM businesses to deliver the complete spectrum of value added data and innovative targeted marketing solutions. For more information, visit: www.infogroup.com.

CONTACT: Sarah Dietze Phone: (312) 241-1471 E-mail: sarah.dietze@walkersands.com

Source: Infogroup

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