Global Yellow Pages (Print, Internet, Mobile) Strategic Business Report 2013-2018

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Dublin, Oct. 17, 2013 (GLOBE NEWSWIRE) -- Research and Markets (http://www.researchandmarkets.com/research/vsqs66/yellow_pages) has announced the addition of the "Yellow Pages - Global Strategic Business Report" report to their offering.

The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Latin America, and Rest of World. Annual estimates and forecasts are provided for the period 2009 through 2018.

This report analyzes the worldwide markets for Yellow Pages in US$ Million by the following Product Segments:

  • Print Yellow Pages
  • Internet Yellow Pages
  • Mobile Yellow Pages.

The report profiles 134 companies including many key and niche players such as:

  • Dex Media, Inc.
  • Eniro AB
  • Solocal Group
  • Seat PG SpA Italy
  • Sensis Pty Ltd.
  • Trudon (Pty) Ltd.
  • TRUVO
  • Valley Yellow Pages
  • Hibu plc
  • hibu Inc.
  • Yellow Pages Group
  • YP
  • ZipLocal

Key Topics Covered:

1. Introduction, Methodology & Product Definitions

  • Study Reliability and Reporting Limitations
  • Disclaimers
  • Data Interpretation & Reporting Level
  • Quantitative Techniques & Analytics
  • Product Definitions and Scope of Study
  • Print Yellow Pages
  • Internet Yellow Pages (IYP)
  • Internet Yellow Pages (IYP)

II. Executive Summary

1. INDUSTRY OVERVIEW

  • Prelude
  • Print YP Still Significant, But Losing Momentum
  • Digital Expansion to Pep up Revenues
  • Yellow Pages Market Shifts towards Digital Platform
  • Impact of Recession in Retrospect

2. MARKET DYNAMICS

  • Yellow Pages Find Favor for Local Searching
  • Local SEOs: An Emerging Trend
  • Advertising in Both Print and Internet Advantageous for Businesses
  • Top 10 Categories in the Printed Yellow Pages (2010): Ranked on the Basis of Usage
  • Top 10 Categories in Internet Yellow Pages (2010): Ranked on the Basis of Usage
  • Location-based Advertising: A Preferred Advertising Solution
  • Online Video: A Major Offering from Online Yellow Pages
  • Amidst Tough Conditions YPs Turn to Innovation
  • Yellow Pages Companies: Struggling to Survive
  • YP Publishers Diversify to Stay Ahead
  • Group Buying Offerings and Yellow Pages Market
  • Why Yellow Pages Usage Will Continue in the Near Future?

3. SEGMENT REVIEW

  • Print Yellow Pages Market under Pressure
  • Search Engines Spelling Doom for Printed Directories?
  • Dealing with Google's Dominant Presence
  • Google Suppresses Referrals to YP Directories
  • Companies Strategize to Curb Falling Fortunes of Printed Directories
  • Publishers Look to Sustain Growth through Abridged Yellow Pages
  • Directories in Metros: No Longer Viable?
  • Directories with Specific Functions: Opportunities to Tap
  • Printed Directories: Preferred Option for Specific Businesses
  • Small or Large: Deciding on the Ad Size in Printed Directories
  • Printed Directories Focus on Leads-Based Selling
  • Brand Recognition Drives Customer Preference for IYPs
  • Sustainability: A Key Concern for Print Yellow Pages Market
  • Ban on Distribution of Print YP
  • Small Businesses and Printed Yellow Pages
  • High Relevance of Yellow Pages Ad Campaigns for Small Businesses
  • Ad Spending in SMBs: Printed Directories Hold Ground
  • Online Yellow Pages Revolutionizes Telephone Number Listings
  • Internet Marketing Gaining Over Yellow Pages
  • Can Internet Enables YP Companies to Fight Declines in Printed Directories Category?
  • Brand Image Propels Internet Yellow Pages Searches
  • Growing Mobile Phone Usage Drives Mobile Yellow Pages Market
  • Rising Smartphones Usage: A Major Growth Driver
  • Essentials to Succeed in Mobile Yellow Pages Market
  • Mobile Local Services: The Future
  • Mobile Yellow Pages Races Past Personal Computers
  • Tablets Foray into Yellow Pages Market
  • Mobile Search Apps on a Roll
  • Apps Used to Find Local Business
  • Mobile Local Search & Online Daily Deals: Opportunities for Small Businesses
  • Cross Device Targeting: A Key Analytics Solution

4. YELLOW PAGES - AN OVERVIEW

  • Yellow Pages: The Concept
  • Historical Journey of Yellow Pages
  • From Where Do Publisher's Source the Listings?
  • ROI Generation in Yellow Pages Industry
  • Print Yellow Pages
  • Advantages of Print Yellow Pages Ads
  • Disadvantages of Print Yellow Pages Ads
  • Internet Yellow Pages (IYP)
  • Types of Internet Yellow Pages Advertisements
  • Sponsored Listings
  • Banner Advertisements
  • Email Links
  • Advantages of Internet Yellow Pages
  • Mobile Yellow Pages
  • A Typical Mobile Yellow Pages Model
  • Benefits of Online and Print Yellow Pages over Other Sources
  • Permission-based Marketing
  • Targeted Solutions
  • Ideal for Movers
  • Cost Effective Surrogates: A Threat
  • Billboards
  • Radio
  • Cooperative Direct Mail
  • Online Directories
  • Frequency Programs
  • Search Engine Optimization

5. PRODUCT/SERVICE INNOVATIONS/ INTRODUCTIONS

  • NTT DoCoMo Unveils Twitter Local Yellow Pages
  • hibu Unveils New Online Store for SMBs to Establish Digital Presence
  • Yellow Pages Group Introduces French-language Version of Mobile App ShopWise™
  • Egypt Yellow Pages Launches Yellow Media
  • Yellow Media Upgrades Dalili
  • JT Global Unveils Online Yellow Pages
  • Infomedia 18 Introduces Infomedia Yellow Pages 2012
  • Coimbatore Edition
  • Yellow Medya Releases Brand SoLoMo Engagement Platform
  • Yellow Pages to Introduce New Hybrid Book
  • Primedia Qatar and Qtel Launch New Qatar Yellow Pages Website
  • Sulekha.com Unveils Online Yellow Pages in Ahmedabad
  • AT & T to Roll Out Daily Deal Site
  • Callezee Introduces Yellow Pages in Bangalore
  • Turkey Yellow Pages Introduces Free Adaffix Mobile Application in Turkey
  • PagesJaunes Introduces 123deal
  • ImmersiFind Unveils New Local Search and Internet Directory Service
  • Yellow Pages Group Unveils the Yellow Pages 360° Solution
  • Etisalat to Unveil Etisalat Mobile Yellow Page Application
  • Umniah Unveils Yellow Pages Service for Mobile Phones
  • YPG Launches Digital Search Products for Mobile Phones
  • Yellowbook Rolls Out Yellow Pages Application for Android™ Tablets
  • AT&T Unveils Updated YP(SM) Yellow Pages App
  • Yellow Magic Introduces YelloReader Formatting Technology
  • Dialindia Unveils Local Classifieds Service
  • Sensis Shrinks Size of Adelaide Yellow Pages Print Version
  • Sensis Rolls Out SiteSmart™ for Australian SMEs
  • Yellow Pages Introduces New App for iPad Platform
  • Avantar Launches Yellow Pages App for iPad
  • Grey Lines Unveils 'City Xplorer' Mobile Yellow Pages Software
  • Egypt Yellow Pages Rolls Out New Search Application, Native to iPhone
  • Yellow Pages Group Releases YellowPages.ca™ Mobile App for Windows Phone 7 Devices
  • Yellow Pages Group Releases YellowPages.ca™ Mobile App for Apple iPad
  • Egypt Yellow Pages Announces Launch of Blackberry Native Application
  • Turkey Yellow Pages Unveils Reklam Olcer Iste
  • Egypt Yellow Pages Introduces Improved Edition of Yellow.com.eg
  • YPG Unveils Mobile Search Application for iPhone and BlackBerry
  • Egypt Yellow Pages and Ticket Marche Launch Event Booking on Yellow.com.eg
  • Turkey Yellow Pages Introduces Mobile Yellow Pages Portal in Beta Version

6. RECENT INDUSTRY ACTIVITY

  • Dex One Merges with SuperMedia to Form Dex Media
  • Mobivity Purchases Assets of Front Door Insights
  • PagesJaunes Acquires Chronoresto
  • Owl Creek Pulls out All Stakes in Seat PG
  • News Limited to Divest TrueLocal to Sensis
  • Google Selects Yellow Pages Group
  • Getit Infoservices Acquires AskMe and Infomedia Yellow Pages
  • Marchex Enters into Partnership Agreement with Ziplocal
  • Eniro Receives Approval for Merger of Directory Assistance Service 1888
  • Trudon Enters into Partnership with Paarl Media
  • Yahoo! and PagesJaunes Enter into Partnership
  • Eniro Acquires Assets from EDSA
  • Frontier Communications and The Berry Company Extend Partnership
  • AT&T Divests Stake in Yellow Pages
  • Yellow Media Becomes Google's First Premier SMB Partner in Egypt
  • Yellow Medya Enters into Agreement with TomTom
  • Berry Co Enters into Partnership with LocalVox
  • Yellow Pages Group and Yahoo! Canada Extend Alliance
  • Global Yellow Pages Signs Reseller Agreement with Microsoft
  • Eniro to Phase Out Print Directory Business
  • PagesJaunes Acquires A Vendre A Louer
  • PagesJaunes Groupe Acquires Minority Stake in Leadformance
  • Yell Announces Acquisition of Znode
  • Truvo Divests Ireland Operations to Contact Holdings
  • Yellow Medya Enters into Partnership with TripAdvisor
  • Egypt Yellow Pages and Google Enter into Partnership
  • Yellow Pages and Foursquare Labs Enter into Agreement
  • Webs Partners with Ziplocal and ImmersiFind
  • Sensis Partners with Yelp for New Mobile Search Website
  • Poynt Inks Agreement with YPG
  • Egypt Yellow Pages Signs Partnership Agreement with Sarmady
  • Global Yellow Pages Enters into Joint Venture with Coresoft and OneEmpower
  • Yellow Pages Association Undergoes Re-branding to Local Search Association
  • Egypt Yellow Pages Partners with Akhbarak
  • DexOne Enters Into Marketing Partnership with Google
  • Egypt Yellow Pages Forges Cooperative Agreement with Al-Masry Al-Youm
  • YPG Launches YellowAPI Developer Program
  • TELUS and YPG Team up to Provide Easy Mobile Search
  • Local.com Renews and Expands Distribution Agreement with Idearc Media
  • Yellow Pages and TELUS Enter into a Partnership Agreement
  • Yellowbook Enters into a Partnership Deal with Adaffix
  • Yellow Pages Acquires Cimarron Global
  • Yellow Pages Group Takes Over Enquiro
  • Idearc Undergoes Re-branding to SuperMedia
  • Turkey Yellow Pages Enters into Partnership with vSplash
  • LB2 Group Takes Over Ketchum Directory Advertising
  • Yellow Pages Group Partners with Marchex
  • Turkey Yellow Pages and Egypt Yellow Pages Ink Agreements with Hotel Reservation Service
  • R.H. Donnelley Corporation Emerges From Bankruptcy as Dex One Corporation

7. FOCUS ON SELECT PLAYERS

  • Dex Media, Inc (USA)
  • Eniro AB (Sweden)
  • Solocal Group (France)
  • Seat PG SpA Italy (Italy)
  • Sensis Pty Ltd (Australia)
  • Trudon (Pty) Ltd. (South Africa)
  • TRUVO (Belgium)
  • Valley Yellow Pages® (USA)
  • Hibu plc (UK)
  • hibu Inc (USA)
  • Yellow Pages Group (Canada)
  • YP (USA)
  • ZipLocal (USA)

8. GLOBAL MARKET PERSPECTIVE

III. Market

1. The United States

2. Canada

3. Japan

4. Europe

5. Asia-Pacific

6. Latin America

7. Rest Of World

IV. Competitive Landscape

Total Companies Profiled: 134 (including Divisions/Subsidiaries - 139)

  • The United States (57)
  • Canada (3)
  • Japan (2)
  • Europe (22)
  • - France (1)
  • - Germany (3)
  • - The United Kingdom (2)
  • - Italy (1)
  • - Rest of Europe (15)
  • Asia-Pacific (Excluding Japan) (29)
  • Latin America (8)
  • Africa (5)
  • Middle East (13)

For more information visit http://www.researchandmarkets.com/research/vsqs66/yellow_pages

Research and Markets
Laura Wood, Senior Manager.
press@researchandmarkets.com
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Sector: Business

Source:Research and Markets