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The president of the Philadelphia Eagles thinks the NFL can capitalize on its popularity by adding more games on Thursday nights.
"The NFL on Thursday night is some of the highest watched programming on TV and there's interest in making Thursday night another destination night for football," Don Smolenski said this morning on Squawk on the Street.
The NFL, disappointed with television ratings for Thursday games this season, is exploring the possibility of adding a second Thursday game.
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Smolenski, who was joined by Eagles General Manger Howie Roseman, said the Eagles were part of a growing trend of teams spending big bucks to improve the game-day experience for fans.
Over the last two years, the Eagles spent $125 million to upgrade Lincoln Financial Field, including the addition of a wireless network that debuted for the 2013 season and allows fans to keep up with their fantasy stats and stream video.
Smolenski pegged the need for high-speed internet access in stadiums to the growing popularity of fantasy football, which has grown into a multi-billion dollar business.
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"It's all about enhancing that experience and making the stadium environment that much more dynamic and energetic on game day," Smolenski said.
—By Craig Giammona, Special to CNBC.com