Sequential Brands Group Announces Five New Licensees for Caribbean Joe and Extension of Agreements With Three Current Licensees

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Caribbean Joe logo
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NEW YORK, Oct. 21, 2013 (GLOBE NEWSWIRE) -- Sequential Brands Group (Nasdaq:SQBG) ("Sequential" or the "Company"), the owner of the Caribbean Joe® brand, announced today that it has entered into five new license agreements to expand the Caribbean Joe brand and extended the terms of three current partners. With five new partnerships, this brings the total list of Caribbean Joe licensees to 25.





The new licensees include: Beatrice Home Fashions for hard bath and pet; Home Fashions International for outdoor decorative accents; International Home Miami for outdoor furniture; Tervis for tumblers; and Victoria Classics for utility bedding. International Home Miami presently has product in the marketplace and the other four licensees will debut at retail in 2014.

"We are thrilled to add such experienced and innovative companies to our portfolio. These agreements further validate the growth opportunities for each of our brands as we expand our product assortment," said Rick Platt, Group President, Brand Management, of Sequential. Platt added, "It is an exciting time for the Caribbean Joe brand. What started as an apparel line has turned into a full lifestyle brand and with our new focus on home, we feel confident that we are offering a wide range of exceptional products to our retail partners."

Platt continued, "These categories are all natural choices for brand extensions. The new assortments will feature the rich array of intoxicating colors, one of a kind prints and unique embellishments that convey the island heritage of the brand. They will enhance the Caribbean Joe lifestyle collection, providing additional solutions for each part of the home."

The three licensees who extended their agreements include: First American Brands for fragrance, and two core apparel partners, Bernette Textiles for men's sportswear and The Moret Group for women's sportswear. The Moret Group will also be launching intimates and sleepwear in 2014.

"With the expanding group of blue-chip licensees, we see huge growth potential for Caribbean Joe," said Jeff Siskind, President of Bernette Textiles. "This, along with the continued success of our partnership with Sequential, encouraged us to lengthen our current agreement."

Ellen Levy-Ganz, Vice President of Sales for Caribbean Joe Women's Apparel commented, "Utilizing our experienced production, creative and sales teams, we have been able to expand our product assortment and foster strong relationships with key retailers. We value our partnership with the team at Sequential and are excited to continue working alongside them to grow this lifestyle brand."

Caribbean Joe is a lifestyle brand for all seasons. Caribbean Joe apparel and accessories provides an authentic, relaxed, inclusive experience under the Caribbean Joe, Caribbean Palms, Island Winds, Lil' Joe, Jamaica Bay and CJ Breeze trademarks. Products offered include: women's and men's sportswear; women's and men's swim; sunglasses; men's and women's fragrances; luggage; shoes; intimates; loungewear and sleepwear; beach accessories; outdoor furniture; home textiles; kitchen textiles; beach towels; skincare and suncare; small leather goods; watches; headwear; and handbags, in the USA, Canada, Mexico and Japan.

ABOUT SEQUENTIAL BRANDS GROUP, INC.

Sequential Brands Group, Inc. (Nasdaq:SQBG) owns, promotes, markets, and licenses a portfolio of consumer brands that presently include William Rast®, People's Liberation®, DVS®, Heelys®, Caribbean Joe®, Ellen Tracy® and Revo®. Sequential seeks to ensure that its brands continue to thrive and grow by employing strong brand management, design and marketing teams. Sequential has licensed and intends to license its brands in a variety of consumer categories to retailers, wholesalers and distributors in the United States and in certain international territories. For more information, please visit Sequential's corporate website at: www.sequentialbrandsgroup.com. To inquire about licensing opportunities, please email: newbusiness@sbg-ny.com.

FORWARD-LOOKING STATEMENTS

Certain statements in this press release and oral statements made from time to time by representatives of the Company are forward-looking statements ("forward-looking statements") that involve risks and uncertainties. For this purpose, any statements contained in this press release that are not statements of historical fact may be deemed to be forward-looking statements. When used in this press release and in documents referenced herein, forward-looking statements include, without limitation, statements regarding our expectations, beliefs or intentions that are signified by terminology such as "subject to," "believes," "anticipates," "plans," "expects," "intends," "estimates," "may," "will," "should," "can," the negatives thereof, variations thereon and similar expressions. Such forward-looking statements reflect the Company's current views with respect to future events, based on what the Company believes are reasonable assumptions; however, such statements are subject to certain risks, uncertainties and other factors. Our actual results may differ materially from those anticipated in any forward-looking statements due to known and unknown risks, uncertainties and other factors. The section entitled "Risk Factors" set forth in Item 1A of Part I of our Annual Report on Form 10-K for the year ended December 31, 2012, in Item 1A of Part II of our Quarterly Report on Form 10-Q for the quarterly period ended June 30, 2013 and in similar discussions in our other Securities and Exchange Commission filings, discuss some of the important risks, uncertainties and other factors that may affect our business, results of operations and financial condition. The Company's stockholders are urged to consider such risks, uncertainties and factors carefully in evaluating the forward-looking statements and are cautioned not to place undue reliance on such forward-looking statements. Forward-looking statements are not, and should not be relied upon as, a guarantee of future performance or results, nor will they necessarily prove to be accurate indications of the times at or by which any such performance or results will be achieved. As a result, actual outcomes and results may differ materially from those expressed in forward-looking statements. The Company is under no obligation to, and expressly disclaims any such obligation to, update or alter its forward-looking statements, whether as a result of new information, future events or otherwise.

CONTACT: Media Contacts For all licensing inquiries please contact: Julia Graham, Brand Manager Sequential Brands Group 646-395-4921

Source:Sequential Brands Group