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Get Ready for the Online Holiday Shopping Season: Compuware Announces New 'Maximize the Rush' Program

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DETROIT, Oct. 22, 2013 (GLOBE NEWSWIRE) -- Compuware Corporation (Nasdaq:CPWR), the technology performance company delivering a new generation of application performance management (APM), today announced 'Maximize the Rush,' a practical, best practices program to help companies plan and manage peak online events. This may include sporting events, back to school, sales events and the upcoming 2013 holiday shopping season.

Ad and sales revenue generation for companies with an online presence is at a maximum during peak periods, but it is also the time that has the greatest potential for site slowdowns and failures. The 'Rush' program offers exclusive access to resources, best practices and advice from Compuware customers and performance experts year round so companies can master any peak event to ensure brand and revenue are maximized during their most critical business seasons.

In addition to providing inside knowledge on best practices for mobile and web application performance for performance experts, production operators and application owners, the Maximize the Rush program includes a step-by-step guide to help companies prepare for peak event performance, ensure flawless execution during the peak event and quickly analyze results afterwards.

"On my list of eCommerce nightmares, a slowdown or crash during a peak online event is right at the top" said Mike Austin, Director of E-Commerce, Rooms To Go. "Knowing that Compuware APM developed a program to ensure the success of these peak events is good news for me and other online retailers. We're putting the Rush program into our holiday playbook."

Compuware APM has been ranked the top web performance monitoring solution for the largest online retailers in the U.S. for seven consecutive years and serves more customers on the Internet Retailer 500 than any other vendor including nine of the top ten online retailers.

"How a company's site performs during a peak period, whether it be Black Friday, Cyber Monday, tax season, back to school or simply an annual sales event, has a huge direct impact on their brand and revenue. It is also when they can learn the most about their customers – where they are, how they are interacting with their digital presence, and their buying behavior," said Blair Drenner, Vice President of Solution Strategy for Compuware's APM business unit. "Companies not only need the easiest and most comprehensive APM solutions but a framework and the expertise to help them prepare for their peak periods."

Companies around the world can sign up now for the Compuware APM Maximize the Rush program to begin climbing the ladder to online success and be among the top companies mastering their peak events.

Compuware APM is the leader in a new generation of application performance management. Unlike traditional APM solutions that are heavy, difficult and reactive, Compuware APM is light, smart and proactive. Compuware APM is built to manage the complexity of today's most challenging modern applications including mobile, cloud, big data and SOA. Compuware APM optimizes and monitors tens of thousands of applications for more than 5,000 customers, large and small, around the globe. Through the lens of end-user experience, our customers enjoy faster performance, proactive problem resolution, accelerated time-to-market and reduced application management costs through smarter analytics, advanced APM automation and a unique performance lifecycle foundation.

To read more about Compuware's leadership in the APM market, click here.

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Compuware Corporation

Compuware Corporation, the technology performance company, makes technology make a difference by providing software, experts and best practices to ensure technology works well and delivers value. Compuware solutions make the world's most important technologies perform at their best for leading organizations worldwide, including 46 of the top 50 Fortune 500 companies and 12 of the top 20 most visited U.S. web sites. Learn more at: http://www.compuware.com.

CONTACT: Press Contact Brenda Menard, PR Manager, Compuware APM Business Unit, brenda.menard@compuware.com, 781-698-2393 Jackie Lucas, Warner Communications, 978-526-1960, Jackie@warnerpr.com For Sales and Marketing Information Compuware Corporation, One Campus Martius, Detroit, MI 48226, 800-521-9353, http://www.compuware.com

Source:Compuware