Jake's Wayback Burgers Beefs Up With 29th Country Deal

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CHESHIRE, Conn., Oct. 22, 2013 (GLOBE NEWSWIRE) -- Recognized as one of the most aggressive and ambitious brands in the United States, Jake's Wayback Burgers has signed a deal with Wayback Argentina S.A. to open 30 new restaurants in Argentina, one of the world's top beef consuming countries. This international deal marks the 29th country of the company's international expansion.

The fast-casual franchise, with a reputation of serving up fresh, big, juicy hand-made burgers and real milkshakes, has come a long way since spearheading national franchising efforts in 2009. As burger concepts continue to thrive, Jake's Wayback Burgers differentiates itself playing homage to high-quality burgers combined with a family-friendly atmosphere in which burgers are served up the way they used to be. Having recently expanded into 28 countries throughout the Middle East and North Africa region with international franchise development company, Topaz MENA, Jake's Wayback Burgers adds to its international resume with the addition of Argentina. By strategically positioning itself with franchise experts, the company is confident with its growth plans for international markets.

The Wayback Argentina S.A. team, consisting of father and son duo Leonardo Llamas Trivi, President of Wayback Argentina S.A, and Francisco Llamas, Vice President of Wayback Argentina S.A., are ambitious, enthusiastic and trustworthy partners who have the passion, capabilities and drive to expand this successful U.S. burger concept in the Argentina market. At the young age of 32, Leo is ready to introduce to Argentina the fast-casual franchise as the market has a growing drive for eating out and young consumer demand. With a civil and industrial engineering degree and a MBA, Leo is quite the Renaissance man as he previously worked in the car industry for companies such as PSA Puegeot-Citroën and Honda, currently owns a successful cleanroom disinfection company called Xenium Sterilization Services that works with several pharmaceutical companies such as Pfizer and Argentina's largest laboratory Roemmers, and is also in charge of the engineering department at F.J. Llamas S.A., his father's own water treatment company that services clients such as Bayer, Roche, Abbott, Coca-Cola, Pepsi, McDonald's, and more. With over 30 years of experience managing his company, Francisco will be providing on-going support as Jake's Wayback Burgers expands in the Argentina market.

It has been several years since Leo knew he wanted to get involved in the burger business and after searching franchise opportunities online, he became immediately attracted to Jake's Wayback Burgers' reputation for top quality food products and diverse menu, and wanted a bite. It was Leo's trip to Jake's Wayback Burgers in Coconut Creek, FL in 2012 that solidified his determination to bring the concept to the Argentina market.

"After visiting the restaurant and taking one bite of the triple burger, I was sold. The fast-casual concept is lacking in Argentina and I want to fill that void," said Leo, President of Wayback Argentina S.A. "We believe in the brand's deeply rooted history and because of its flexibility, cost efficiency, quality and menu range, we are confident it will quickly become a franchise leader in the Argentina market."

Jake's Wayback Burgers currently has a presence across 23 states and operates in over 70 locations. The fast-casual burger franchise has seen four consecutive years of system-wide sales increase and has projected that increase to continue and be replicated in the Argentina market due to Argentinians love for burgers.

"We are thrilled to be working with such a successful brand that has seen incredible growth in just four short years, and are determined to bring it through Wayback Argentina S.A. as it expands in the international arena," said Francisco, Vice President of Wayback Argentina S.A. "As we settle in the Argentina market, we would love to explore the potential opportunity to hold the rights for development in neighboring countries such as Uruguay, Paraguay, Chile and Bolivia."

For more information about franchising and Jake's Wayback Burgers visit http://waybackburgers.com/franchising.

About Jake's Wayback Burgers

Founded in 1991 in Newark, DE, Jake's Wayback Burgers is a fast-casual restaurant chain with a reputation for fresh burgers and thick, hand-dipped milkshakes. Jake's Wayback Burgers is about serving delicious and fresh, hand-made burgers and hand-dipped milkshakes amidst an atmosphere that hearkens back to a simpler place and time – a time when "customer service" meant something, and everyone felt the warmth of the community. Jake's Wayback Burgers has over 70 locations nationally and internationally.

CONTACT: Media Contact: Kelly McNamara, Fishman PR +1 847-945-1300 x 231 KMcNamara@fishmanpr.com

Source: Jake's Wayback Burgers