Outdoor Advertising: Global Strategic Business Report 2013-2018

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Dublin, Oct. 22, 2013 (GLOBE NEWSWIRE) -- Research and Markets (http://www.researchandmarkets.com/research/pkxbqt/outdoor) has announced the addition of the "Outdoor Advertising - Global Strategic Business Report" report to their offering.

The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Middle East & Africa, and Latin America. Annual estimates and forecasts are provided for the period 2010 through 2018. Also, a six-year historic analysis is provided for these markets.

This report analyzes the worldwide markets for Outdoor Advertising in US$ Million by the following Modes/Formats:

  • Billboards
  • Transit
  • Street Furniture
  • Alternate/Others

The report profiles 237 companies including many key and niche players such as:

  • Adams Outdoor Advertising
  • AdSpace Networks Inc
  • APN Outdoor Pty Ltd.
  • Astral Media Inc.
  • Burkhart Advertising Inc.
  • Captivate Network
  • V Media Corporation
  • Clear Channel Outdoor Inc.
  • Clear Media Limited
  • CBS Corporation
  • Daktronics Inc.
  • DDI Signs Inc.
  • EuroMedia Group S.A.
  • Fairway Outdoor Advertising
  • Focus Media Holding Ltd.
  • JCDecaux Group
  • Lamar Advertising Company
  • MarketForward
  • Pattison Outdoor Advertising
  • Primedia Outdoor
  • IZoON Media LLC
  • Stroer Out-of-Home Media AG
  • TOM Outdoor Media Group
  • Van Wagner Communications LLC
  • Zoom Media Inc

Key Topics Covered:

I. Introduction, Methodology & Product Definitions

  • Study Reliability and Reporting Limitations
  • Disclaimers
  • Data Interpretation & Reporting Level
  • Quantitative Techniques & Analytics
  • Product Definitions and Scope of Study
  • Billboards
  • Electronic/Digital Billboards
  • Transit Outdoor Advertising
  • Street Furniture
  • Alternate Forms of Outdoor Advertising

II. Executive Summary


  • Advertising: An Essential Requisite for Corporate/ Brand Survival & Existence
  • Advertising Market Traits
  • Key Statistical Findings
  • Outdoor Advertising: A Small but a Significant Contributor to Overall Advertising Market
  • Evolution of Outdoor Advertising
  • Recession Impact in Retrospect
  • Market Posts Recovery in 2010
  • Eurozone Crisis & US Fiscal Cliff Fails to Deter Outdoor Advertising Market
  • Outlook
  • Developing Markets More Than a Blip on the Radar
  • Expansion of End User Markets Perk Up Growth
  • The "Dominion Effect" Drives Demand for Large Oversized Billboards
  • Transit Media Provides Traction to Outdoor Advertising Market
  • Noteworthy Market Trends & Growth Drivers
  • Digital Fever Grips Outdoor Advertising Industry
  • DOOH Advertising: A Key Driver of Future Growth
  • Digital Signage in the 21st Century: A Peek Into its Evolving Landscape
  • Wireless Digital Signage Solutions on Rise
  • 3D Digital Signage: The New Frontier of Digital Advertising
  • Internet-Based Dynamic Digital Signs Rake in Opportunities for IT Companies
  • Key Statistical Finding
  • LED Based Digital Building Wraps to Drive Adoption of Digital Media Facades
  • Technology Developments Sharpen Growth
  • "Smartboards" to Enhance Viewer Recall of Outdoor Ads
  • Gesture Adverts Popular at Airports & Retail Outlets
  • The Rise of Augmented Reality & Nex-Gen "Glad"vertising
  • Increase in Vehicular Traffic Bodes Well for Roadside Ads & Ad Infrastructure
  • Special Entertainment Events Provides Momentum to Outdoor Advertising
  • Cost Reductions Push Up Demand for Outdoor Advertising
  • Smartphones Adding to Success of Outdoor Advertising
  • Issues & Challenges
  • Competition from Alternative Forms of Advertising: A Challenge to Reckon With
  • Online Advertising - A Major Threat
  • Threat Alert
  • Mobile Phone Advertising Grows in Popularity - A Challenge to Reckon With
  • Telemarketing Remerges as Key Competition
  • Unfavorable Regulations May Hamper Business Prospects
  • Lack of Measurement - A Challenge to Reckon With
  • Safety Issues Being Taken to Higher Levels!
  • Competition


  • Introduction
  • Two Major Forms - Traditional and Non-Traditional
  • Outdoor Advertising by Mode/Format
  • Billboards - The Ubiquitous Format
  • Billboard Types
  • Electronic/Digital Billboards
  • 6m x 4m Billboards
  • 48 Sheet Billboards
  • 96 Sheet Billboards
  • AD Lites
  • Consumer Ads
  • Spectacular Signs
  • Airport Advertising
  • Airport: External
  • Airport: Internal
  • PrimeMotion
  • Store Fascias
  • Super Sixes
  • Tactical Display Unit
  • Objective of Billboards
  • Transit Outdoor Advertising
  • Transit's Impact in Reaching a Wider Audience
  • Mobile Advertising
  • Bus Advertising
  • Subway and Rail Displays
  • Truckside Advertising
  • Taxi Advertising
  • Vehicle Wrapped Advertising
  • Street Furniture
  • Appeal of Street Furniture Advertising
  • Some Forms of Street Furniture
  • Alternate forms of Outdoor Advertising
  • Nothing Airy about Hot Air Balloons
  • Alternate Outdoor Advertising Formats - A Sneak Preview


  • Continental Outdoor Media Bags Exclusive Rights for Advertising
  • Titan and Chicago Transit Expand Advertising Agreement
  • SCG Financial Completes Merger with Reach Media
  • Out of Home America Completes Outdoor First Acquisition
  • JCDecaux Airport Bags Contract for the Operation of Exterior and Interior Advertising Space at Cannes-Mandelieu Airport
  • JCDecaux Wins a Ten Year Advertising Contract from Delhi Airport Metro Express
  • JCDecaux Gains a Minor Stake in Russ Outdoor
  • Pattison Bags a Decade-long Advertising Contract with the City of Ottawa
  • STDecaux Bags an Advertising Contract for Shanghai Metro TV Network
  • JCDecaux Bags Contract for Operation of Advertising Concessions for Madrid Metro
  • JCDecaux and Interstate Outdoor Advertising Bags Prestigious Advertising Contract with City of Chicago
  • CBS Plans Two Strategic Moves For Outdoor Operating Business
  • Tiger Media Divests SearchMedia International Limited Subsidiary to Venture Holdings
  • MidOcean and ACON Merge Olympus and Fairway to Form a New Entity
  • CBS Outdoor Acquires Advertising Rights from L.A. Metro
  • MMDA and Outdoor Advertisers Reach Agreement on Regulating Advertising Billboards
  • Lamar Acquires Advertising Business of NextMedia
  • Van Wagner Communications Takes Over Fuel Outdoor Holdings
  • Outdoor Channel Holdings and InterMedia Outdoors to Merge
  • Kinetic Worldwide Expands Out-Of-Home (OOH) Media Business Upcountry
  • ADstruc Introduces New Outdoor Add Workflow Solution and Enters into Partnership with Telmar
  • Sailing Billboards Expands Operations into Toronto
  • JCDecaux to Acquire Stakes in Russ Outdoor
  • European Broadcasting Union Alleges Signal Jamming by Iran and Syria
  • JCDecaux to Acquire Russ Outdoor
  • JCDecaux Collaborates with GateGuru
  • United Franchise Group Launches IZON Global Media Franchise Opportunity
  • Design Master color tool Merged with Artbusinessline
  • City of Tacoma Enters into Standstill Agreement with Clear Channel Outdoor
  • SmartDebit Inks Contract with JCDecaux
  • APN Outdoor Receives NSW State Transit Authority Bus Fleet Contract
  • oOh!media to Purchase Eye Division
  • Lamar Advertising Company Purchases American Outdoor Advertising
  • Alibaba Collaborates with Focus Media
  • Fairway Outdoor Advertising Merges with Olympus Media
  • Smedvig Capital Sells Ocean Outdoor to LDC
  • JCDecaux Dicon Receives an Exclusive Advertising Contract from Dubai Airport
  • Lloyds Development Capital Acquires Ocean Outdoor
  • Bell Canada Enterprises to Purchase Astral Media
  • APN Enters into a 50:50 Joint Venture with Quadrant Private Equity
  • Blue Outdoor Enters into an Exclusive Long-term Agreement with Atlantic City
  • JCDecaux Middle East Signs an Exclusive Street Furniture Agreement with Muscat Municipality
  • Wall Inks Exclusive Outdoor Advertising Agreement with the City of Lübeck
  • AllOver Media Takes Over Intran Media
  • JCDecaux Signs an Agreement with Presstalis to Take Over 95% Equity Stake in Mediakiosk
  • JCDecaux Airport Renews the Advertising Contract with Lyon Bron and Lyon Saint-Exupéry Airports
  • NS Publicity to Form a Joint Venture with SALT OOH
  • Allied Enters into a Partnership with OuterSpace MediaLab to Form AOS
  • iSite Media to Take Over the Assets of O.T.W. Advertising
  • Signal Takes Over Exclusive Rights in Fairfax County
  • Aeroports de Paris Forms a 50:50 Joint Venture with JCDecaux
  • Ashby Street Buys Assets of Fowler Media and its Allied Entities
  • Wall Inks Outdoor Advertising Contract with City of Wiesbaden
  • Pattison Takes Over Onestop Media Group
  • Ram Investment Inks 3D Technology Joint Venture Deal
  • CIE Utility Awards Service Contract to Bravo Outdoor Advertising
  • Cruise Media Group Acquires Mommentum Health Media
  • JCDecaux Secures Contract from City of Montpellier
  • JCDecaux Airport Renews Contract with Lille-Lesquin Airport
  • Aéroports de Paris to Establish Joint Venture with JCDecaux
  • JCDecaux Extends Contract with Valencia
  • Ströer Out-of-Home Media Takes Over News Outdoor Poland
  • MTM Assigns Contract To APN
  • JCDecaux Expands Advertising Services to a New Metro Line in Nanjing
  • China New Media Announces Purchase of Five Outdoor Billboards from Haosheng
  • VisionChina Media Takes Over Digital Media Group
  • Qin Jin Yuan OOH Invests in CBS
  • ENIL Divests Times Innovative Media to BCCL
  • JCDecaux Enters in to Agreement With ATA
  • JCDecaux Dicon Clinches a Second Airport Advertising Contract from Dubai Airports


  • Pattison and ETS to Introduce New Digital Transit Network
  • Posterplus Introduces New LED Billboard in Ayrshire
  • Clear Channel Unveils Digital Billboards in Minneapolis
  • AdMobilize Unveils New Platform for Advertising
  • Daktronics Unveils Next-Generation Digital LED Billboards
  • BMO Harris Bank Joins Hands with Y&R Midwest to Unveil Novel Advertising Campaign
  • Astral Out-of-Home Partners with Ad-Dispatch to Introduce First Outdoor Advertising Applications
  • AEP Ohio Introduces New Advertising Campaign
  • Standard Chartered Launches Global Advertising Campaign
  • SearchMedia Holdings Bags the Tender for Hangzhou Outdoor Ad Campaign in association with Regional Companies
  • YESCO Unveils New Outdoor Interactive LCD System
  • The Ambient Group Refurbishes National Outdoor Advertising Platform
  • GFR Unveils Indice Multimedia Platform
  • BPI Sports Joins Hands with CBS Outdoor to Unveil First-Ever Outdoor Billboard Campaign
  • JosA(c) Mourinho Joins Hands with Henderson to Introduce Novel Advertising Campaign
  • Daktronics Unveils Digital Ad Strategies
  • JCDecaux Renews Fifteen Ad Street Furniture Agreements
  • Google Introduces advertisement campaign 'Watch the Space'
  • Onestop Introduces Countrys First Outdoor Advertising Channel
  • MDO Introduces DISCO
  • JCDecaux Doubles Rail and Mall Digital Presence
  • Goa Introduces First Digitalized Billboards
  • China New Media Launches Mega LED Screen at Dalian on New Year Eve
  • Coca-Cola India Introduces Visual Identity System Logo for Commonwealth Games
  • Hankook Tire Launches Outdoor Advertising in Times Square
  • POD of Diamond Launches First Mobile Advertising Solution on Taxi Cabs


  • Adams Outdoor Advertising (USA)
  • Adspace Networks, Inc. (USA)
  • APG|SGA SA (Switzerland)
  • APN Outdoor Pty Ltd (Australia)
  • Astral Media Inc (Canada)
  • Burkhart Advertising, Inc. (USA)
  • Captivate Network (USA)
  • V Media Corporation (China)
  • Clear Channel Outdoor, Inc. (USA)
  • Clear Media Limited (China)
  • CBS Corporation (USA)
  • CEMUSA - (Spain)
  • Daktronics, Inc. (USA)
  • DDI Signs, Inc (USA)
  • EPAMEDIA (Austria)
  • EuroMedia Group S.A. (Romania)
  • Fairway Outdoor Advertising (USA)
  • Focus Media Holding Ltd (China)
  • JCDecaux Group (France)
  • Lamar Advertising Company (USA)
  • MarketForward (USA)
  • Pattison Outdoor Advertising (Canada)
  • Primedia Outdoor (South Africa)
  • IZ-ON Media LLC (US)
  • Ströer Out-of-Home Media AG (Germany)
  • TOM Outdoor Media Group (China)
  • Van Wagner Communications, LLC (USA)
  • Zoom Media, Inc. (Canada)


III. Market

1. The United States

2. Canada

3. Japan

4. Europe

5. Asia-Pacific

6. Middle East & Africa

7. Latin America

IV. Competitive Landscape

Total Companies Profiled: 237 (including Divisions/Subsidiaries - 251)

  • The United States (151)
  • Canada (7)
  • Japan (1)
  • Europe (46)
  • - France (2)
  • - Germany (4)
  • - The United Kingdom (14)
  • - Spain (1)
  • - Rest of Europe (25)
  • Asia-Pacific (Excluding Japan) (36)
  • Africa (7)
  • Middle East (3)

For more information visit http://www.researchandmarkets.com/research/pkxbqt/outdoor

Research and Markets
Laura Wood, Senior Manager.
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Sector: Advertising and Marketing

Source:Research and Markets