CNBC News Releases

CNBC Launch Ad Campaign to Showcase Brand Strength Through On Air Personalities


New campaign reaches out to viewers to 'Join the Conversation'

Hong Kong, 23 October 2013 – CNBC, First in Business Worldwide, launched an advertising campaign in Hong Kong to reinforce the networks leadership position by showcasing its on air talent whose personalities characterize what the brand stands for to viewers - Access, Bold, Credible.

Created in-house, the campaign titled Join the Conversation highlights CNBC's on air personalities with a key word that best describes the brand and the personality. Featuring Asian anchors (Bernie Lo, Oriel Morrison, Martin Soong, Christine Tan), and U.S. anchors (Maria Bartiromo, Jim Cramer, Andrew Ross Sorkin), the ad reinforces the anchor and their shows to loyal viewers while introducing CNBC's on air personalities to new viewers and inviting them to Join the Conversation.

The campaign features branding in Hong Kong across the airport arrival lounges, tram shelters, and buses running in the central business area. The 4-week campaign started on Friday, October 18th and will run until the end of November 2013.

Jacqueline Lam, Vice President of Marketing and Distribution, CNBC in Asia Pacific said, "This campaign showcases our renowned anchors whose knowledge and expertise make them the best in business news. It is designed to re-enforce our leading position in the marketplace and promote our on air personalities and content to our viewers."

CNBC is distributed to over 80 million households across Asia Pacific and can be seen on Now TV and i-Cable in Hong Kong.

About CNBC Asia Pacific:

CNBC is the recognized world leader in business news, providing real-time financial market coverage and business information to 390 million households worldwide. In Asia Pacific, CNBC is distributed to over 80 million households and is uniquely positioned to speak to viewers from across the region. Headquartered in Singapore, the network provides seven hours of live Asia-produced programming every weekday, which is complemented with coverage of live market action from Europe and the US. CNBC Asia Pacific's channels, which include CNBC Asia, CNBC-TV18 (India), CNBC Awaaz (India), CNBC Pakistan, Nikkei-CNBC (Japan) and SBS-CNBC (South Korea) are available in more than 21 countries across the Asia Pacific region. CNBC also has a strategic alliance with Shanghai Media Group, and a collaboration with China Central Television (CCTV). In China CNBC reaches 400 million homes via CCTV's Business Channel programme, Global Connection Show. The channels are distributed via satellite, cable and terrestrial broadcast networks, as well as through digital platforms.

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