Angie's List Reports Third Quarter 2013 Results

  • Third quarter revenue was $65.5 million, up 56% over the prior year quarter
  • Third quarter cash used in operations was $0.8 million; cash provided by operations for the nine months ended September 30, 2013 was $13.4 million
  • Cost per acquisition ("CPA") in the third quarter was $76, which was flat compared to the prior year period

INDIANAPOLIS, Oct. 23, 2013 (GLOBE NEWSWIRE) -- Angie's List, Inc. (Nasdaq:ANGI) announced today third quarter 2013 financial results for the quarter ended September 30, 2013.

"Our third quarter growth was driven by solid results across our key operating metrics," said Angie's List CEO Bill Oesterle. "We added a record number of new members while making significant investments in the business."

Key Operating Metrics

Three months ended
9/30/13 9/30/12 Change
Total paid memberships (end of period) 2,378,867 1,656,768 44%
Gross paid memberships added (in period) 371,318 341,522 9%
Marketing cost per paid membership acquisition (in period) $ 76 $ 76 flat
First-year membership renewal rate (in period) 75% 76% (1.0) pts
Average membership renewal rate (in period) 78% 78% flat
Participating service providers (end of period) 44,876 33,209 35%
Total service provider contract value (end of period, in thousands) $ 181,975 $ 119,091 53%
Nine months ended
9/30/13 9/30/12 Change
Gross paid memberships added (in period) 993,556 862,014 15%
Marketing cost per paid membership acquisition (in period) $ 76 $ 83 (8%)
First-year membership renewal rate (in period) 75% 76% (1.0) pts
Average membership renewal rate (in period) 78% 78% flat

Market Cohort Analysis

"Our cohorts continued to perform well in the third quarter," continued Oesterle. "Each cohort recorded strong membership growth, higher penetration rates, and increasing average revenue per market and contribution."

Service Avg.
Membership Provider Marketing Estimated Annual
# of Avg. Revenue/ Revenue/Paid Revenue/Paid Expense/ Total Paid Penetration Membership
Cohort Markets Market Membership Membership Market Memberships Rate * Growth Rate
Pre 2003 10 $ 5,933,585 $ 39.05 $ 110.62 $1,285,741 454,016 10.7% 34%
2003 - 2007 35 3,965,746 34.20 92.42 1,352,104 1,293,550 8.3% 44%
2008 - 2010 103 220,786 16.28 32.40 187,168 550,209 8.6% 43%
Post 2010 96 20,885 12.07 22.49 55,460 81,092 4.6% **
244 2,378,867
Cohort table presents financial and operational data for the twelve months ended 9/30/2013
* Demographic information used in penetration rate calculations is based on a third party study we commissioned in September, 2013.
According to the study, the number of U.S. households in our target demographic was 31 million.
** Not meaningful

Third Quarter Results

Third quarter 2013 total revenue was $65.5 million, an increase of 56 percent compared to $42.0 million in the prior year period. Membership revenue in the third quarter of 2013 was $17.1 million, an increase of 34 percent compared to the prior year period. Service provider revenue was the largest component of total revenue at $48.4 million and the fastest growing with a 66 percent growth rate year-over-year. Service provider revenue includes revenue from advertising contracts and fees from e-commerce transactions. Advertising revenue was $42.0 million in the third quarter of 2013, an increase of 65 percent compared to the prior year period and e-commerce revenue was $6.4 million, an increase of 70 percent year-over-year.

Marketing expense increased 8 percent, or $2.1 million, compared to the prior year period. Net loss was $13.5 million, with selling expense of $24.0 million and marketing expense of $28.2 million, compared to a net loss of $18.5 million with selling expense of $16.2 million and marketing expense of $26.1 million in the prior year period. Adjusted EBITDA loss, a non-GAAP financial measure, was $11.3 million, compared to a loss of $16.5 million in the prior year period.

"We remain focused on producing strong unit economics and are pleased with our continued leverage improvement and solid cash position," said Tom Fox, Angie's List CFO. "In addition, we are quite encouraged by the growth we recorded from our e-commerce offerings during the third quarter."

Business Outlook

The Company's financial and operating expectations for the fourth quarter of 2013 are as follows:

  • Total revenue in the range of $68.0 million to $69.0 million.
  • Marketing expense in the range of $10.7 million to $11.7 million.

Conference Call Information

The company will host a conference call on October 23, 2013 at approximately 5:00 PM (ET) / 2:00 PM (PT) to discuss the quarterly financial results with the investment community. A live webcast of the event will be available on the Angie's List Investor Relations website at

A live domestic dial-in is available at (877) 380-5664 or (253) 237-1143 internationally. An audio replay will be available at (855) 859-2056 domestically or (404) 537-3406 internationally, using Conference ID 72913994 through October 29, 2013.

Live audio webcast of the presentation will be available on the Angie's List Investor Relations website at

About Angie's List

Angie's List helps consumers have happy transactions with local service professionals in more than 720 categories of service, ranging from home improvement to health care. More than 2 million subscribers across the U.S. share their consumer experiences and use Angie's List to gain unlimited access to local ratings, exclusive discounts, the Angie's List magazine, the Angie's List complaint resolution service and information about how to make the most of their home improvement projects.

Non-GAAP Financial Measures

In addition to providing financial measurements based on generally accepted accounting principles in the United States (GAAP), Angie's List has disclosed in this press release financial information that has not been prepared in accordance with GAAP. This information includes non-GAAP Adjusted EBITDA, which Angie's List defines as earnings before interest, income taxes, depreciation, amortization, and non-cash stock-based compensation. Angie's List uses Adjusted EBITDA internally in analyzing its financial results and has determined to disclose this measure to investors because it believes it will be useful to them, as a supplement to GAAP measures, in evaluating Angie's List's operating performance relative to its industry sector and competitors. Angie's List believes that the use of Adjusted EBITDA provides additional insight for investors to use in evaluation of ongoing operating results and trends. However, non-GAAP financial measures such as Adjusted EBITDA should not be considered in isolation from, or as a substitute for, financial information prepared in accordance with GAAP. Angie's List has significant uses of cash flows, including capital expenditures and other contractual commitments, interest payments and income taxes that are not reflected in Adjusted EBITDA. Adjusted EBITDA does not consider the potentially dilutive impact of issuing non-cash stock-based compensation to Angie's List's management and other employees. It should also be noted that other companies, including companies in the same industry, may calculate Adjusted EBITDA in a different manner than Angie's List. Angie's List has provided a reconciliation of Adjusted EBITDA measure to the most directly comparable GAAP financial measure.

Forward-Looking and Cautionary Statements

This press release contains "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995, including statements regarding expected revenue, future marketing expense and growth opportunities. These forward-looking statements are based on Angie's List's current assumptions, expectations and beliefs and involve substantial risks and uncertainties that may cause results, performance or achievement to materially differ from those expressed or implied by these forward-looking statements. Factors that could cause or contribute to such differences include, but are not limited to: our ability to accurately measure and predict revenue per paid membership, membership acquisition costs or costs associated with servicing our members; our ability to protect our brand and maintain our reputation among consumers and local service providers; our ability to attract and retain local service providers to advertise on our service; our ability to increase our pricing on memberships and service provider contracts as we increase our market penetration; our ability to replicate our business model in our less penetrated markets; our success in converting consumers and local service providers into paid memberships and participating service providers; competitive factors; our ability to stay abreast of modified or new laws and regulations applying to our business, including those regarding sales or transaction taxes and privacy regulation; our ability to adequately protect our intellectual property; our ability to manage our growth; and general economic conditions worldwide.

Further information on these factors and other risks that may affect our business is included in filings we make with the Securities and Exchange Commission from time to time, including Angie's List's Annual Report on Form 10-K and its subsequent Quarterly Reports on Form 10-Q and Current Reports on Form 8-K.

These documents are or will be available online from the SEC or on the SEC Filings section of the Investor Relations section of our website at Information on our website is not part of this release. All forward-looking statements in this press release are based on information currently available to us, and we assume no obligation to update these forward-looking statements in light of new information or future events.

Angie's List, Inc.
Condensed Consolidated Balance Sheets
(in thousands)
September 30, December 31,
2013 2012
Cash and cash equivalents $ 41,609 $ 42,638
Restricted cash 50 50
Short term investments 20,972 10,460
Accounts receivable, net 10,636 7,787
Prepaid expenses and other current assets 15,000 19,810
Total current assets 88,267 80,745
Property and equipment, net 16,003 12,079
Goodwill 1,145 415
Amortizable intangible assets, net 3,864 2,356
Deferred financing fees, net 456 634
Total assets $ 109,735 $ 96,229
Liabilities and stockholders' equity (deficit)
Accounts payable $ 3,814 $ 6,489
Accrued liabilities 35,481 14,058
Deferred membership revenue 37,563 27,627
Deferred advertising revenue 35,564 23,160
Total current liabilities 112,422 71,334
Long-term debt, including accrued interest 14,906 14,869
Deferred membership revenue, noncurrent 4,888 4,330
Deferred advertising revenue, noncurrent 387 214
Deferred income taxes 163 163
Total liabilities 132,766 90,910
Stockholders' equity (deficit):
Common stock 67 66
Additional paid-in-capital 255,767 248,326
Treasury stock (23,719) (23,719)
Accumulated deficit (255,146) (219,354)
Total stockholders' equity (deficit) (23,031) 5,319
Total liabilities and stockholders' equity (deficit) $ 109,735 $ 96,229
Angie's List, Inc.
Condensed Consolidated Statements of Operations
(in thousands, except per share data)
Three Months Ended September 30, Nine Months Ended September 30,
2013 2012 2013 2012
(Unaudited) (Unaudited)
Membership $17,050 $12,769 $47,598 $34,036
Service provider 48,450 29,253 129,288 75,584
Total revenue 65,500 42,022 176,886 109,620
Operating expenses
Operations and support 11,016 7,140 29,418 19,631
Selling 23,960 16,240 65,582 42,974
Marketing 28,189 26,088 75,870 71,316
Technology 6,942 4,905 19,349 12,223
General and administrative 8,421 5,669 21,019 17,420
Total Operating Expenses 78,528 60,042 211,238 163,564
Operating loss (13,028) (18,020) (34,352) (53,944)
Interest expense, net 468 467 1,395 1,380
Loss before income taxes (13,496) (18,487) (35,747) (55,324)
Income tax expense 15 -- 45 --
Net loss $ (13,511) $ (18,487) $(35,792) $(55,324)
Net loss per common share – basic and diluted $ (0.23) $ (0.32) $ (0.62) $ (0.96)
Weighted average common shares outstanding – basic and diluted 58,389 57,769 58,164 57,370
Non-cash stock-based compensation
Operations and support $19 $ -- $52 $ --
Selling 50 -- 101 --
Technology (418) 225 (55) 563
General and administrative 1,025 545 2,568 1,650
Total non-cash stock-based compensation $676 $770 $2,666 $2,213
Reconciliation of adjusted EBITDA (loss) to net loss (Unaudited):
Net loss: $ (13,511) $ (18,487) $(35,792) $(55,324)
Income tax 15 -- 45 --
Interest expense, net 468 467 1,395 1,380
Depreciation and amortization 1,050 741 2,874 1,960
Non-cash stock-based compensation 676 770 2,666 2,213
Adjusted EBITDA (loss) $ (11,302) $ (16,509) $(28,812) $(49,771)
Angie's List, Inc.
Condensed Consolidated Statements of Cash Flows
(Amounts in thousands)
Nine Months Ended September 30,
2013 2012
Operating activities
Net loss $ (35,792) $ (55,324)
Adjustments to reconcile net loss to net cash provided by (used in) operating activities:
Depreciation and amortization 2,874 1,960
Amortization of debt discount, deferred financing fees and bond premiums 420 209
Non-cash stock-based compensation expense 2,666 2,213
Changes in certain assets:
Accounts receivable (2,849) (3,353)
Prepaid expenses and other current assets 4,810 (7,994)
Changes in certain liabilities:
Accounts payable (3,175) 4,152
Accrued liabilities 21,423 12,601
Deferred advertising revenue 12,577 6,540
Deferred membership revenue 10,494 11,199
Net cash provided by (used in) operating activities 13,448 (27,797)
Investing activities
Restricted cash -- 250
Purchase of short-term investments, net (10,717) --
Acquisition of business assets (2,150) --
Property and equipment (5,685) (2,583)
Data acquisition costs (701) (1,968)
Net cash used in investing activities (19,253) (4,301)
Financing activities
Proceeds from common stock issuances under employee stock option plans 4,776 361
Sale of common stock, net of costs -- 8,627
Net cash provided by financing activities 4,776 8,988
Net increase (decrease) in cash and cash equivalents (1,029) (23,110)
Cash and cash equivalents at beginning of period 42,638 88,607
Cash and cash equivalents at end of period $ 41,609 $ 65,497

CONTACT: Investor Relations at Angie's List 888-619-2655 Or Tom Ward Investor Relations 317-808-4527 Cheryl Reed Public Relations 317-396-9134 cherylr@angieslist.comSource:Angie's List