ConnectWise Now Integrates With Nex.to to Help Partners Improve Email Marketing Performance

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TAMPA, Fla., Oct. 23, 2013 (GLOBE NEWSWIRE) -- ConnectWise, developer of the leading service management software designed exclusively for IT service providers, VARS, ISVs and MSPs, today announced an integration with Nex.to, a cloud-based email analytics tool built specifically for ConnectWise that enables partners to measure response to email marketing, uncover leads, target follow-up efforts and increase sales. Nex.to is now available to all partners, both hosted and on-premise.

"We're excited to offer our partners an integration that expands the end-to-end capabilities of ConnectWise," said Jeannine Edwards, Director, ConnectWise Community. "Partners can leverage this integration to efficiently gain valuable insights into how their email marketing campaigns are performing."

Nex.to measures email campaigns by tracking when and by whom email messages are opened, identifying which links are driving a response and providing a set of real-time analytics every time an email is sent. The tool provides valuable insight into email campaign performance by identifying leads and driving follow-up sales efforts.

Nex.to can help partners track their email marketing campaigns through four steps:

  • Setup: Nex.to provides a special tracking code that partners add to their email before sending it out through ConnectWise.
  • Watch: As partners' emails are delivered, Nex.to inconspicuously collects analytics including message opens and link clicks.
  • Analyze: All of the analytics Nex.to collects are available online, allowing partners to track how their email marketing is performing.
  • Sync: Partners can also choose to sync message opens and link click events back into ConnectWise.

"We are thrilled to announce this integration with ConnectWise," said Brad Benner, CEO of NexNow, the company behind Nex.to. "We built this tool specifically for ConnectWise users and believe it fills a real need users have to accurately measure, analyze and enhance their email marketing performance."

To learn more about the ConnectWise-Nex.to integration, please visit https://www.nex.to/.

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About ConnectWise

Designed exclusively for the IT Channel, ConnectWise is the leading business management solution for service providers, MSPs, technology consultants, integrators, and developers. Today more than 80,000 IT professionals rely on ConnectWise to achieve greater accountability, operational efficiency and profitability. ConnectWise fully integrates CRM, sales, help desk ticket and tracking, project tracking, IT service management, SLAs, dispatch scheduling, mobile IT services, time and expenses into a singular IT management software to dramatically streamline IT companies. For the last 31 years, ConnectWise has become the premier business operating system for IT solution providers. ConnectWise APIs are accessed by over 300 organizations, including ConnectWise partners and industry leaders of the IT Nation. For more information visit www.ConnectWise.com or call 800-671-6898.

CONTACT: Jessica Boardman Greenough for ConnectWise / LabTech Software jboardman@greenoughcom.com 617.275.6514

Source: ConnectWise