New York, NY, Oct. 23, 2013 (GLOBE NEWSWIRE) -- Likeable Media today announced the release of its report "Are You Likeable? How To Truly Measure Your Brand's Social Media Success." The agency presents a solution to measuring likeability.
"Finally, brands can not only understand the impact of their work in social media, they can measure the results," said Dave Kerpen, co-founder and Chairman of Likeable Media.
In its recently released report, Likeable demonstrates the power of social media to drive likeabilty and addresses common struggles companies face when measuring likeability. The agency outlines accessible, actionable methods for brands to better calculate likeability, demonstrated via case study examples.
"We at Likeable have been educating brands everywhere on the value of likeability. With this report, we're able to communicate the important components of likeability, and how being likeable online impacts business results," said Carrie Kerpen, co-founder and CEO of Likeable Media.
The report also introduces Likeable Index™, a proprietary measurement of a brand's likeability across social channels. Likeable Index™ truly answers the question: "How likeable is my brand on social media?" as well as: "How does my brand compare to others on social media?" Using the beta version of Likeable Index™, the agency calculated the likeability score of top brands, including Coca-Cola, Pepsi, Starbucks, Dunkin' Donuts, Google and Yahoo!
Request the full report at LikeableIndex.com.
About Likeable Media: Likeable Media is an award-winning, global social media and word-of-mouth marketing firm with a focus on creating compelling content. Likeable Media has worked with over 200 brands and is the only agency to win three consecutive WOMMY awards from the Word of Mouth Marketing Association (WOMMA). In 2012, Likeable Media was named number 146 on the Inc. 500 Fastest-Growing U.S. Companies List and the 28th "Best Place To Work in NYC" by Crain's New York Business. In 2013, Likeable Media was named one of the Top 50 Fastest-Growing Women-Owned Businesses by WPO and American Express OPEN.
Source: Likeable Media