SoftBank wants to push Neumann out of the CEO role ahead of the IPO.Technologyread more
Rising home prices, coupled with conservative borrowing, have today's homeowners sitting on a record amount of potential cash. Today's mortgage holders saw their home equity...Real Estateread more
An annual survey by Piper Jaffray finds iPhone that users willing to upgrade to newly released models declined from last year.Technologyread more
CNBC's Jim Cramer calls on investors to be wary of the slew of the hyped-up unicorn companies going public this year and encourages the focus to be on deliverable earnings.Investingread more
The UK's Civil Aviation Authority said Thomas Cook had now ceased trading and the regulator would work with the government to bring the more than 150,000 British customers...Europe Marketsread more
Markets have been betting Trump's Twitter attacks on the Fed will move rates. Among other things, Trump has called Chairman Jerome Powell "clueless" and Fed officials as a...The Fedread more
Trump's call with the foreign leader is reportedly the subject of a whistleblower's complaint that has spurred new accusations of wrongdoing from Democrats.Politicsread more
Harvard economist N. Gregory Mankiw says ultra-wealthy couples could split their fortunes in half through divorce and avoid paying a wealth tax proposed by presidential...Wealthread more
These are the stocks posting the largest moves midday.Market Insiderread more
"That's the only thing that will force them to change what they're doing. They don't feel the pressure yet to change," Sen. Rick Scott tells CNBC.Politicsread more
Even the healthiest bros need health insurance.
That's the message of a new social media campaign that uses keg stands and Club Med to persuade young men to sign up for the Affordable Care Act, commonly known as Obamacare.
Or, as one ad calls it: "Brosurance."
"Keg stands are crazy. Not having health insurance is crazier," it says next to a photo of three hard-partying guys, described as "bros for life."
"The feedback, especially on Twitter, has been kind of off the charts, and I think we are surprised to see the Brosurance ad take off quite as much as it did," said Adam Fox, director of strategic engagement at the Colorado Consumer Health Initiative (CCHI), which helped create the ads.
The "got insurance?" campaign is an irreverent spoof of the iconic "got milk?" ads. It's a collaboration between CCHI and ProgressNow Colorado Education, two nonprofit advocacy groups involved in promoting enrollment under the Affordable Care Act.
There are eight ads so far, aimed at different groups of Coloradans. But it's the Brosurance meme that's gone viral.
(Read more: Obamacare contractor promises: We'll fix it soon)
The term "Brosurance" got 6 million mentions on Twitter in the first 30 or so hours after the campaign launched, while "got insurance" got 1.7 million, according to Jason Stein, founder and president of Laundry Service, a New York-based social media agency.
Another popular ad, titled "Club Med," reads, "Yo Mom, do I got insurance? My girlfriend broke my heart, so me and the bros went golfing. Then my buddy broke my head."
"We're trying to inject a little bit of humor and do something that would grab a little bit of attention on social media, which is always a challenge," Fox said. "You kind of have to speak to them where they're at."
The ads are intended to be fun, but attracting young people to buy health insurance is serious business. The so-called young invincibles, healthy people between the ages of 18 and 35, are key to making Obamacare work. That's because the premiums that healthy people pay help cover the costs of sicker people in the system.
But getting young people's attention isn't necessarily the same as getting them to buy in.
(Read more: For young and uninsured, affordability is key)
"Does this get people to sign up, to click and buy?" questioned Laundry Service's Stein. "Stuff like this, where it's a meme and it's an awareness play, your guess is as good as mine."
The "got insurance?" ads are a do-it-yourself campaign, produced with a small budget, private photographer and volunteer models. But Fox said they're hoping to feature celebrities in future spots, just as the "got milk?" ads do.
Meanwhile, the team has more ads ready to hit social media next week, this time for women.
"What we're looking at doing is really trying to play up some of the aspects of the law that really do benefit women: having access to copay, free birth control," Fox said. "We're going to be doing that in a creative way, for sure."
—By CNBC's Jodi Gralnick. Follow her on Twitter @jodigralnick.