Media Money with Julia Boorstin

LinkedIn earnings preview: What to watch

The Linkedin app logo is displayed on an Apple iPad.
Tim Boyle | Bloomberg | Getty Images

Over the past two weeks, LinkedIn has made several big mobile announcements—unveiling new apps and showing how the company is "mobile-izing." The main message is threefold:

  • Mobile is increasingly important to its users and recruiters,
  • it's evolving the company to stay ahead of the trend, and
  • it's important for LinkedIn's bottom line.

The big question ahead of Tuesday's earnings report is what kind of impact this mobile growth is having.

After beating Wall Street estimates in each of the past four quarters, LinkedIn is expected to report more strong growth across its three divisions. Analysts project the business network's earnings will grow 43 percent from a year ago to 32 cents, while revenue is projected to grow 53 percent to $385 million.

(Read more: LinkedIn's big mobile push)

Advertising is one area where mobile should give the company a boost. Last week, LinkedIn disclosed that its relatively new "sponsored updates" ad format—similar to a promoted post on Facebook or a promoted tweet on Twitter—now draws more than 50 percent of its revenue from mobile.